Germans eat more fresh food than French

Balingen, September 18.09.2017, XNUMX – Eating like God in France? A survey of consumer behavior on the topic of fresh food reveals: Germans spend less money on fresh food than the French on average, but consume more of it than their neighbors. The representative study was carried out by the market research institute OpinionWay on behalf of Bizerba. 

As a result, 41 percent of German consumers state that they eat more fresh products today than they did five years ago. In France, only around one in three (34 percent) say this. In both countries, women (46 percent) and young people (64 percent among those under 35) have the most attitude towards eating fresh food. 

The reasons for this are different in the two countries. In France, more than half of the respondents want to eat healthier (53 percent), followed by the desire to reduce the consumption of processed products (45 percent). In Germany, every fifth person says they want to do something good for themselves (20 percent). A third of German consumers (34 percent) name cooking as a reason for the increased consumption of fresh food. Around 15 percent buy more fresh products when they are on sale at a nearby store. 

The French spend more but are dissatisfied with value for money
While Germans buy more fresh groceries, French consumers spend more money on their groceries: Germans spend 131 euros on average, while French pay an average of 182 euros. Despite or perhaps because of the high expenses, consumers from neighboring France feel they have been cheated on the prices. With meat, for example, 68 percent think they are paying too much. German consumers, on the other hand, are generally satisfied with the price-performance ratio at the deli counter; more than half (56 percent) find the price of meat just right.

The fast-paced lifestyle of our society upsets German consumers more than our neighbors: 27 percent of consumers who said they eat less fresh food than they did five years ago cook less (27 percent vs. 15 percent in France) or complain generally the lack of time to do so (20 percent vs. 10 percent in France).   

Shopping behavior of Germans less susceptible to price fluctuations
Reasons for reducing the consumption of fresh food are therefore also financially motivated among French consumers: if they have less money at their disposal or if prices are rising, more than half of those surveyed (51 and 53 percent respectively) will buy fewer fresh products. German consumers are significantly less susceptible to this at 29 and 28 percent respectively.   

Consumers in Germany also feel better informed when it comes to best-before dates and the storage of fresh food: Two-thirds know how long something can still be eaten (69 percent) or how fresh products should be stored (68 percent) – half of them French consumers negated this (50 percent each). Young people under 35 in France in particular state that they do not know how long a fresh product without a BBD can be eaten without getting sick. 

The study was conducted by OpinionWay in July 2016 and February 2017 among more than 2.100 consumers in Germany and France. The customer is Bizerba, a market-leading provider of technology solutions for handling fresh food.

About Bizerba:
Bizerba offers customers in the sectors crafts, trade, industry and logistics worldwide with a unique portfolio of solutions consisting of hardware and software around the central size "weight". This company supplies products and solutions for the activities cutting, processing, weighing, cashiering, testing, Commissioning and pricing. Comprehensive services from consulting to service, labels and consumables to leasing round off the range of solutions.

Since 1866 Bizerba designed mainly the technological development in the field of weighing technology and is present in 120 countries today. The customer base ranges from global trade and industrial companies across the retail to the bakers and butchers' trade. Headquarters for five generations guided family-owned group of companies with about 3.900 employees worldwide, is Balingen in Baden-Württemberg. Further manufacturing facilities are located in Germany, Austria, Switzerland, Italy, Spain, China, Canada and the USA. In addition Bizerba maintains a worldwide network of sales and service locations.

https://www.bizerba.com/de/home/

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