RAPS launches new marinades
With a new sales concept that plays with gender stereotypical taste preferences, the spice expert RAPS is giving impetus to the artisan butcher's grill range in spring 2021: Mrs. Tomato-Orange scores with a fruity-Mediterranean temperament and raves about a combination with poultry or vegetables. Mr. Garlic-Pepper, on the other hand, swears by a juicy piece of meat and adds crisp, crisp flavor accents. Both marinades do not contain any added palm components, allergens or declarable additives.
Since it has been clear that winter holidays are just like other leisure activities, the longing for variety has grown. By far the easiest thing to do - and soon again with more guests - is grilling outdoors. Barbecue fulfills two basic needs that nourish the soul: food and company. The new MAGIC marinades from RAPS provide fresh impetus in the grilled food business, which has long been in demand all year round. Functionally perfectly matched to the most popular types of meat pork, beef, lamb and poultry as well as fresh seasonal vegetables, the condiments impress with their external and internal values: Mrs. Tomato-Orange speaks to the preference for a fruity taste experience that is reminiscent of vacation in southern climes: With dried tomatoes, lemon and orange peel, basil, rosemary and a fine apricot note, you can refine a variety of vegetarian and vegan skewers or meat and fish as well as vegetable and cheese packets. The strong, spicy Mr. Garlic-Pepper marinade provides a successful contrast. Roasted garlic, black and green pepper, paprika paste, coriander, oregano and maple syrup give steaks, grilled and stir-fry dishes a balanced spiciness. When naming the products, the spice expert alludes to supposedly typical taste preferences with a twinkle in his eye, in order to support artisan butchers in the humorous marketing of their products. In everyday enjoyment, the marinades naturally appeal to every taste.
Image Copyright: RAPS
About RAPS GmbH & Co. KG
For over 95 years, RAPS GmbH & Co. KG from Kulmbach has stood for first-class quality, the best taste, innovation, technology and raw material expertise. As a reliable solution provider, RAPS delivers segment and customer-specific services. The ingredient manufacturer processes over 1.700 raw materials from all over the world. With a total of seven production sites in Europe and more than 900 employees worldwide, RAPS produces around 35.000 tons of a wide variety of food ingredients and additives per year.
