ITW seal soon on many pork products
Consumers will soon be able to find the product seal of the Tierwohl (ITW) initiative on the majority of pork and poultry meat products in the food retail trade. The ITW expects a clearly visible increase in the presence of its seal in the markets. From July 1, 2021, consumers will find goods processed for the first time, such as sausages, with the ITW product seal when shopping in the participating shops as well as online. At the same time, the companies in the food retail sector will be labeling entire product ranges of unprocessed pork, such as Kottelets, and the associated promotional goods with the ITW seal, provided the meat comes from participating ITW companies.
"The first-time labeling of processed poultry and pork products and the broad labeling of fresh pork are two big, decisive steps for the Tierwohl Initiative," explains Robert Römer, Managing Director of the Tierwohl Initiative. “We are consciously steering towards whole animal marketing and are making another important contribution in terms of food transparency for consumers. The already large presence of the ITW seal on poultry will continue to grow. In the case of pork products, we will probably see a jump to high double-digit percentages. This means a massive shift from level 1 to level 2. "
After the successful introduction of the nationwide ITW labeling of poultry meat in 2018, it will now also be found nationwide on pork products in food retailing from the second half of 2021. From July 1st, processed goods will also be included in the labeling with the ITW seal. By labeling processed goods, it is now possible to market the pieces as ITW goods that are not delivered directly to the food retailer, but first to meat processing companies.
About the Initiative animal welfare
With the Tierwohl (ITW) initiative launched in 2015, the partners from agriculture, the meat industry, food retail and gastronomy commit themselves to their joint responsibility for animal husbandry, animal health and animal welfare in livestock husbandry. The animal welfare initiative supports farmers in implementing measures for the welfare of their livestock that go beyond the legal standards. The implementation of these measures is monitored across the board by the Animal Welfare Initiative. The Animal Welfare Initiative's product seal only identifies products that come from animals from participating companies in the Animal Welfare Initiative. The animal welfare initiative is gradually establishing more animal welfare on a broad basis and is continuously being further developed in the process. www.initiative-tierwohl.de
