WIESENHOF sausage products now bear the seal of the Animal Welfare Initiative
Know what ends up in the shopping cart: In many surveys and consumer studies, the vast majority of consumers want information about where an animal product comes from, that it was produced without genetic engineering and that the animals are doing well. Product seals offer a decision-making aid for this. The packaging of the WIESENHOF poultry sausage already bears the label of the Association for Food Without Genetic Engineering (VLOG) and other clear labels on the origin - because, as is usual at WIESENHOF, only poultry meat from Germany is processed. From now on, consumers can also find the ITW seal on all WIESENHOF sausage products from participating retail partners in the grocery store, in order to have even more orientation when shopping. In concrete terms, this means: The poultry meat comes from farmers who comply with animal welfare criteria that are above the legal standard. In poultry farming, this includes more space and additional organic occupational material, but also continuous training for farmers. “The seal of the Tierwohl Initiative gives consumers the security of making a good purchase decision - and at the same time making an active contribution to better animal welfare. We know that transparency and animal welfare play an increasingly important role when shopping. In surveys, 84% of consumers associate the ITW seal with better animal husbandry and the already high first-choice preference for the market-leading WIESENHOF poultry mortadella was topped by another 27% in the competitive environment thanks to the ITW seal. With the ITW seal, in addition to the VLOG seal for our boiled sausage range and our 'German poultry from regional farms' concept, we are sending another strong signal to retailers and consumers. In addition, the poultry sausage is produced in a climate-neutral manner at our ZNU-certified location, in which unavoidable CO2 emissions are offset through compensation projects. Who can still do all of this in this form and in this clarity in our industry? ”Asks Dr. Ingo Stryck, Head of Marketing at the PHW Group.
Strong growth of WIESENHOF poultry sausage thanks to German poultry from regional farms
From 2018 to 2020, sales of WIESENHOF poultry sausage products in traditional food retailing rose by around 32% and will continue to grow in the first half of 1. In addition to the quality and taste of WIESENHOF products, consumers are of course also impressed by the clear message of German poultry from regional farms. In the case of sausage products in particular, it is not easy for many consumers to find out where the raw materials come from. The processing goods used for sausage products often come from abroad, where it is not clear under what conditions the animals were raised. A corresponding mark of origin is not mandatory. WIESENHOF creates transparency here: The company guarantees 2021 percent German poultry from regional farms that has been kept according to the criteria of the Animal Welfare Initiative. Of course, all products are available in the well-known WIESENHOF 100xD quality. In accordance with the principle of “everything from a single source”, at WIESENHOF all stages of the manufacturing process are located entirely in Germany and predominantly in-house. “Our WIESENHOF quality and origin concept puts our competitive advantage of domestic goods in the foreground. Only in joint cooperation with our contract farmers and the regional supply chain can we deliver high-quality brand quality every day and achieve more for animal welfare, ”says Dr. Ingo Stryck.
