SÜFFA 2024 is starting with fresh ideas
There are lots of extra sausages in autumn: from September 28th to 30th, 2024, the professionals from the meat industry will meet at SÜFFA in Stuttgart. The popular trade fair is a must for trade and medium-sized industries in Germany and neighboring countries. In addition to a huge product show that covers the entire range of topics from traditional crafts to large-scale production, visitors can once again expect a carefully put together supporting program with plenty of opportunity for professional exchange. The successful SÜFFA concept was refreshed for the 27th edition.
Platform in tune with the times
“From the beginning, SÜFFA has always moved dynamically with the market,” says Andreas Wiesinger, member of the management team at Messe Stuttgart. “Where an entire industry comes together, new ideas and synergies arise, for which we want to provide an optimal platform. Continuity and reliability are extremely important, but in the long term a trade fair thrives on constantly reinventing itself. That's why we keep the tried and tested, but also leave enough scope for new developments. At this year’s SÜFFA, among other things, we want to bring the event character more to the fore.” The range of information also remains in tune with the times: expert lectures address trending topics and address burning questions such as energy costs, labeling requirements, recruiting young talent or the end of the reduced VAT rate.
The registrations for SÜFFA are already promising, reveals Wiesinger. Overall, we expect not only a continued high quality of audience, but also an expansion of the catchment area. Significant national and international growth has already been recorded in recent years.
Complete offering and exciting focal points
In the exhibition halls, exhibitors from all areas show a snapshot of a lively industry that is constantly evolving: The practically complete range includes raw materials and semi-finished products, work and operating technology, food and beverages as well as food safety and hygiene, special vehicles, sales promotion, advertising and services. In addition, SÜFFA specials such as the stage for trends and new things, special shows and topic areas set specific focuses that offer a lot of interesting information and professional practical tips. There is high excitement at the quality competitions organized by the state guild association, an undisputed highlight of every SÜFFA.
Creative solutions
“An event like SÜFFA proves to us time and time again that trade fairs – despite all the digitalization pressure – cannot be replaced by online alternatives,” says Joachim “Joggi” Lederer, state guild master of the state guild association for the butcher trade in Baden-Württemberg. “SÜFFA is a great trade fair, a must for the entire industry. It shows what makes our beautiful craftsmanship and what we can rightly be proud of. You meet colleagues, learn new things and can inspire each other. SÜFFA is an ideal marketplace where a wide variety of factors interact in a unique way.” After a further increase in sales last year, a “very high willingness to invest” is noticeable in many places, says Lederer, who believes modernization and “regular new thinking” are essential in order to be able to meet future challenges. In view of growing consumer demands on animal husbandry or new forms of regional marketing, it is important to “keep pace and avoid any standstill. With courage and drive, creative solutions can be found together. We as a guild have a special obligation here. That’s why we’re working flat out to ensure that SÜFFA 2024 will once again be an attractive trade fair with high professional standards for all participants.”
About SÜFFA
People and markets come together at SÜFFA in Stuttgart. It is nationally – and in neighboring countries – the industry meeting place for the butcher trade and medium-sized industries. In the halls, exhibitors from the areas of production, sales and shop equipment present themselves to a competent specialist audience. The SÜFFA specials also make the trade fair an event that no specialist company can miss.
