Reinert: Two NEW varieties of ham Nuggetz
Versmold, August 2017 - Cubes of raw ham have established themselves as an ingredient and a constant in hearty cuisine with a high convenience factor in the refrigerated section. Sausage and diced ham have grown rapidly in recent years and account for a third of the raw ham market, which is the second largest segment in the self-service area. As the market leader (source: source: IRI, raw ham & ham cubes / strips, 2013 - 2016) Reinert provides strong impulses for the retail sector and appeals to new target groups. From October 2017, the Westphalian private butcher's shop will be launching two new varieties of the popular Reinert Schinken Nuggetz: With the new Chili Schinken Nuggetz and Onion Schinken Nuggetz, Reinert is further developing the range and offering consumers culinary variety and inspiration for everyday cooking. The introduction of the new products goes hand in hand with a comprehensive design relaunch of the entire range, which gives the Reinert ham nuggets a more modern look. A free trial campaign for the new varieties at the launch also provides active sales support. In addition, a wide-reaching influencer campaign will start in November, which will focus on the various uses of the new varieties as part of an interactive recipe selection.
Ham cube has a high convenience factor and is strongly demanded as a hearty ingredient for the refining of hot and cold food. The selection in the shelf is however limited and the segment offers much potential. "In the further development of our popular Reinert Ham Nuggetz, we have aligned ourselves with the needs of consumers, which we have worked out with the help of intensive market research. With the new varieties of Chili ham Nuggetz and onion ham Nuggetz, we serve the desire for convenience, variety and variety and thus create attractive impulses in the self-service refrigeration rack, "says Claudia Herbers, Senior Brand Manager at Reinert.
Variety of enjoyments with the two new varieties
Reinert Chili Ham Nuggetz consist of the popular ham Nuggetz extra lean, which with chilli and pepper became a spicy new creation. Due to the light sharpness this variety tastes particularly good in soups, spreads or as a salad topping. In the case of the Reinert Zwiebelschinken Nuggetz, the pure ham Nuggetz are also the basic ingredients. They are refined with roasted onions and best sunflower oil. This variant is a great addition to fried potatoes, tarte flambées or party buns - so you can cut the onions without sacrificing the delicious taste.
Modern design and packaging
Both the new varieties as well as the tried and tested variants hearty and extra lean will get a new design from October. A strong market roof and large, easy-to-read designations increase the visibility on the shelf. The product is given a high food appeal by appealingly staged serving suggestions from the Nuggetz varieties. The new varieties are provided with recipe suggestions on the packaging, which in this way provide for culinary inspiration. The Nuggetz ham and hearty sorts are also available in a practical 3 chamber packaging (per chamber 50 g). The new varieties of chili ham Nuggetz and onion ham Nuggetz are available in the 2 chamber tray (per chamber 60 g). One chamber contains the perfect amount for two servings and is ideal for small households.
Free trial
In order to generate awareness for the two new products and to increase initial contact, the introduction is accompanied by a cash-back action on the first 300.000 packs. The new Reinert Ham Nuggetz packs are each covered with a conspicuous on-pack sticker, which increases the probing pulse. The mechanics behind it are simple: buy an action product, purchase vouchers www.reinert-nuggetz.de upload, register and save money.
Influencer campaign with online contest
The young, food-affine target group is addressed specifically via a flanking Influencer campaign. In the context of the "Reinert Recipe Selection - Your Voice for the Best Nuggetz Recipe", food bloggers create their personal favorite recipe from the new Ham Nuggetz varieties. The recipes are uploaded to the action microsite in the form of a gallery. There the users from the 1. November four weeks for the best Ham Nuggetz recipe and win with a little luck a trip to Rome or one of more attractive prizes. The call to the action takes place via the participating bloggers as well as the social media channels of Reinert
Reinert Chili Ham Nuggetz
Purified onion ham Nuggetz
Purees ham Nuggetz hearty
About Reinert
The Westphalian private meat factory Reinert was founded by the brothers Hermann and Ewald Reinert in Loxten / Versmold. Since then, Reinert has established itself as one of the top players in the German meat and sausage sector. 1931 employees at seven locations in Germany, Romania and France generate annual sales of 1.200 million euros. With the "bear sausage", the company 325 has successfully invented the segment of children sausage products and today is market leader in consumer markets in Germany.
