Spring awakening in the economy - Promotional Products heighten anticipation not wait, but expect

The whole of Germany is waiting for the spring. "No," says Hans-Joachim Evers, 1. Chairman of the Federation of promotional products consultant and wholesalers (bwg), "The whole of Germany awaits the spring." What at first sounds subtle, turns out on closer inspection to be deeply psychologically crucial. "Waiting is passive and uncomfortable. Nothing happened. Trickles Time. The waiting rooms of doctors can of a song as a song, as stops by bus and train. Includes contrast" expect "an active attitude. Before Joy resonates. Football fans wait not in the home game of their club, but they expect it. Expectant mothers are not waiting for their newborn, but expect it. This Contrary fevers should make the advertising industry as its own. it sounds a lot better, if you are not new to a car waiting, but expects it. "

Both the manufacturing industry such as in the service industry companies promise their customers a certain quality. To the customer is happy. The expectation of the customer should then but are also observed with top service. Promotional products support the economy, to symbolize these messages of pre-joy objectively. To this end, Hans-Joachim Evers: "With spring many people associate flowering plants, green meadows, experience nature, grilling, cycling to these and many other events may indicate promotional products effectively.."

The current novelty is the so-called "can green". In noble tin cans, seeds in peat tablets can hardly wait to announce green times. A short time after opening the lid, the botany makes its way into the sky. Thus, the box not only offers good breeding ground for the plant, but also for advertising messages on the lid. - In combination with the upcoming Easter, "unusual" egg cartons are ideal. Under the motto "The yellow of the egg" there are clay pots with seeds of an ornamental egg tree inside the box. As unusual as the advertised product, which the customer should look forward to at Easter. A third example is the "Lucky Clover Cube". There are lucky clover bulbs in a small cube packaging, which the recipient can let thrive in a little pot for personal moments of happiness. Hans-Joachim Evers summarizes: "These are advertising concepts that literally work. The positive emotions of anticipation are combined with positive experiences of the year. These can be seasonal festivals such as Easter, Pentecost, the beginning of spring. But it makes business sense that you advertises the first presentation of a new product line with promotional items that turns the waiting time into a time of waiting. Car dealerships could use polish and leather cloth to point out "the darling": "Look forward to every Saturday". Travel agencies can use sunglasses or sunscreen in special packaging increase the anticipation of "the most beautiful days of the year".

The customer doesn't expect that. The emotional effects triggered by the targeted use of promotional items are all the more lasting. Hans-Joachim Evers: "Ideally, the customer can hardly wait to be surprised again with original promotional items the next time they make a purchase. Possible waiting times are then irrelevant. Anticipation is, as we know, the most beautiful thing! And: With promotional items, you won't wait any less, but you can expect more."

Source: Neuss [ bwg Association ]