overcome prejudices and improve nutrition communication
Under the 12. aid Forum refereed both scientists on "Men want more women want better - nourishing communication gender perspective". Socially shaped and corny assignments like "Typically male - typically female" are, says Dr. Jana Rückert-John, not only when parking, but also at the stove or grill and eating commonplace.
"Meat in particular is considered a symbol of power, power and strength, as cultural studies have shown. In accordance with gender role expectations, meat and alcohol are considered strong and male food in our culture, while fruit and vegetables are supposedly assigned to weak and therefore female food. Above In addition, household tasks assigned to men further emphasize gender role expectations, since 'male cooking', for example, focuses more on public situations such as barbecues, exotic and holiday dishes," says Rückert-John.
Last but not least, advertising makes sufficient use of these stereotypes when it portrays men as helpless and inexperienced in everyday family cooking, but as "masters of their trade" on the grill. Society as a "reservoir of cultural symbols" does not even stop at culinary taxonomies.
In addition to "Jägerschnitzel", "Strammer Max", "Forelle Müllerin" or "Birne Helene", the "Cowboy" (250 grams) or "Lady-Steak" (110 grams) are increasingly catching the eye on menus. This classification, which does not assign a large or a small piece of meat to the needs of the consumer, but a priori to the sex of the dinner guest, stages gender roles and manifests prejudices in our society.
The educationalist and theologian Dr. Confirm Hans Promper. "Man is indeed different, woman too. The everyday attribution of masculinity and femininity happens everywhere, for example also in communication about nutrition and health awareness," says Prömper, who shares the same opinion as Rückert-John that in the 21st century it is time to overcome gender prejudices through targeted strategies in nutritional advice.
Common platitudes such as "men love meat - women love salad" are not so easy to dispel, however, since it is a question of a traditional role model and complex field in which many influencing factors play a role.
"Recent gender research no longer understands gender as a one-dimensional, often standardized axis 'male' versus 'female' with essential statements about 'men' and 'women'. Gender is linked, for example, to origin, social milieu or generation What follows is a differentiation of men and women into diverse types of women and men in the sense of 'femininity' and 'masculinity'," says Prömper.
Against this background, gender equality as a goal in nutrition communication requires active strategies to include multiple differentiations and disadvantages. Milieu-differentiated and targeted addressing of consumers is just as important as minimizing stereotypes.
Source: Bonn [ Ira Schneider - aid ]
