that advertising in Yellow Pages

70,7% of users get in touch with an advertiser - 82,8% of enter in connection to goods or services average 577 euros from

Such customers contact numbers other media can only dream: As a recent representative survey of Ipsos Market Research Institute in Hamburg shows occur 70,7% of all users of the yellow pages to their search in contact with one or more advertisers. The Yellow Pages users have their spending already been scheduled: stately 577 euros give 82,8% of users following from their contact on average for goods or services.

"The numbers of representative study commissioned Yellow Pages demonstrate impressively that Yellow Pages is the leading business directory and customer contact media in Germany." Says Uwe Frigge, CEO of Yellow Pages Marketing Company in Hamburg, and underlines his statement with other numbers from consumer analysis: "Yellow pages has a reputation of 98,5% within the German population over 14 years, with more than half the population (57,6%) have yellow pages used print last year and also online is gelbeseiten.de with 2,91 million. . Unique users and 8 million visits the most far-reaching online yellow pages. If you want to reach customers efficiently and effectively, for the remains guides both on- and offline first choice. "

Sources:

Ipsos September 2009, Consumer Analysis 2009, AGOF internet facts 2009-III, IVW December 2009

Via Yellow Pages and gelbeseiten.de

Yellow Pages is a pioneer of German business directories and is published jointly by the 16 Yellow Pages publishers and DeTeMedien GmbH throughout Germany. Yellow Pages offers quick and convenient search options not only on the Internet at www.gelbeseiten.de. Anyone who travels a lot can also access the information in the business directory using a laptop, mobile phone or PDA.

Yellow Pages is a protected trademark in Germany and is registered with the Yellow Pages GbR, whose shareholders are DeTeMedien GmbH and the 16 Yellow Pages publishers. There is also trademark protection in Germany for the “Gele Seitenzeichen-GbR” for the use of the color yellow.

Source: Hamburg [Yellow Pages]