MHMK study corporate communications: repair operation for the management?

Is Corporate Communications a recognized executive management discipline? This question is a research project of MHMK, Macromedia University for Media and Communication, after. The result: More than half of surveyed 60 Agencies Public Relations thinks that corporate communication is more of a repair operation as a recognized management discipline even in critical situations such profound change processes. The complete study is available for purchase at the free MHMK in Hamburg.

The study is a document that PR and communications management is a discipline that slowly finds its role in the leadership of organizations. Accordingly, the sector of PR agencies is divided into two camps: one camp sees itself first as a service provider, the other first as a consultant. They evaluated differently, the expected performance of communication for organizations of all: Around one third of surveyed agencies said that the behavior management for communication job belongs in change processes. "But if one assumes that the goal of corporate communications inwards mainly consists in the motivation, then it must be dependent on the availability of communication processes and instruments go," said Prof. Jan Lies, initiator of the study. "Because motivation is primarily of management behavior, work environment and incentives depends."

Results:

About half of those surveyed believe that change communications is a consulting discipline on an equal footing with transaction, corporate and legal advice from the point of view of the top management of companies.

Around a third of those questioned had the experience that Change Communications provides communication and behavior management and is involved in the establishment of control instruments (target systems and incentives in change, introduction of balanced scorecards...).

About half of the agencies surveyed have found that PR agencies are communication service providers and are therefore primarily responsible for media and event communication.

More than 80 percent of those surveyed agree less or not at all that companies usually deal openly with mistakes in change processes.

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About MHMK:

The MHMK, Macromedia University for Media and Communication, is Germany's leading private university for media and communication. With around 1.750 students and over 60 professors, it is represented at five locations in the German media cities of Munich, Stuttgart, Cologne, Hamburg and Berlin. As a decisive plus, the MHMK not only trains the students professionally and methodically, but also supports them individually in their personal development. The bachelor's and master's courses cover the entire spectrum of conception, design, production and management of media. In the four bachelor's degree programs Digital Media Production, Film and Television, Journalism and Media Management, students can choose from a wide range of specializations. In the English-language courses Media and Design and Media and Communication Management, the Master School didactically follows the Anglo-American educational principle and offers direct entry into an international career. All courses are certified by the accreditation agencies FIBAA and Acquin. In the bachelor's and master's programs, part-time studies are also possible.

Source: Hamburg [ MHMK ]