BVDW: 97 percent of German Internet users to communicate via e-mail

New magazine with study material on e-mail marketing, service and business communication

The e-mail is one of the most popular means of communication of German Internet users: 97 percent communicate via emails, three quarters of them engage daily on their emails. Over the past four years, the proportion of Internet users using at least monthly emails to total 25 percent increase. In addition, Germany is in the stationary E-mail use was slightly above the EU average, with mobile usage just below. This confirms the Bundesverband Digitale Wirtschaft (BVDW) eV with the representative study Mediascope 2012, which is a core element of the new specialist publication "Email Monitor". In addition to these results, the e-mail specialists and authors provide further extensive study material for e-mail marketing, business and service communications and summarize the current state of e-mail, upcoming trends and development opportunities in the B-to-C and B- to-B environment together. More details are available on the BVDW website at www.bvdw.org.

Christoph Becker (United Internet Dialog), Head of Labs Email 360 ° BVDW: "E-mail is the most widely used Internet application and also the most efficient communication channel to encourage consumers to buy Therefore digital communication via email is also. from a commercial perspective, a topic on which no company comes over. email is the central "Linking Pin" in the digital business and communications services as well as in e-mail marketing. "

Stefan Mies (artegic), head of the Labs E-Mail 360 ° in the BVDW: "With the specialist publication E-Mail-Monitor we provide detailed information about the areas of use and fields of application that e-mail has now penetrated and where it is developing The Lab E-Mail 360 ° of the BVDW will continue to support these developments with recommendations for action, market figures and standards in order to anchor the topic of e-mail in the holistic context of digital marketing in the long term. "

Almost every German internet user communicates by email

The BVDW's "E-Mail Monitor" shows that the total share of e-mail users in Germany is slightly higher than the EU share. 97 percent of all German Internet users communicate via email at least once a month. In Europe this figure is 95 percent. With three quarters of users (75 percent) in daily use, Germany is exactly on a European level.

Over the past four years, the proportion of Internet users who use e-mails for private and business purposes has increased by 25 percent in Germany. Europe recorded an increase of 19 percent in the same period. The database is based on the representative Mediascope 2012 survey of 1.012 German Internet users by IAB Europe.

The new BVDW specialist publication "E-Mail Monitor"

The BVDW aims to promote the dialogue between online marketers, those responsible for communication and company representatives who do e-mail marketing. For this purpose, the Lab E-Mail 360 ° in the BVDW uses study results to inform about current and future developments, against the background of locating the e-mail in a holistic context of use of the three core areas of e-mail marketing, service and business communication within digital communication. The authors of the BVDW specialist publication "E-Mail Monitor" include proven industry experts, including Christoph Becker (United Internet Dialog), Janine Kreienbrink (Epsilon International), Stefan Mies (artegic) and Richard Volkmann (Experian Marketing Services).

The specialist publication is now available free of charge as a PDF document on the BVDW website at www.bvdw.org .

Source: Düsseldorf [BVDW]