Bizerba and Supersmart bring artificial intelligence to retail
Balingen, January 9, 2019 - Bizerba is an important shareholder in the Israeli start-up Supersmart. Supersmart is a provider of cost-efficient and optimized shopping solutions for retail that are based on Artificial Intelligence (AI). Supersmart and Bizerba combine AI, algorithms and computer vision in advanced software and hardware solutions and in this way create a completely new customer experience in all areas and formats of the retail industry. In addition, there are economic advantages through the optimization of the purchasing process, the reduction of lost goods and inventory differences as well as shorter waiting and processing times at the checkout. The cooperation enables Bizerba to expand its product portfolio in existing markets and to offer an innovative and unique purchasing process.
The co-branded solution “Supersmart powered by Bizerba” combines innovative technologies from Supersmart with retail know-how and the proven service and support from Bizerba. The joint offer consists of a mobile app (or, for example, a self-service hand-held scanner or comparable device) and an associated validation unit. With the app, end users can scan the barcodes of desired products on their smartphones before they get into the shopping basket or trolley. The purchases are then verified by a validation unit. A platform based on artificial intelligence validates the purchase in a few seconds using sophisticated algorithms, several weight sensors and computer vision. The result: a significantly accelerated checking and payment process.
Strategic technology partnership: Andreas Wilhelm Kraut (left), CEO of Bizerba, and Yair Cleper, CEO and founder of Supersmart. (Image: Bizerba)
“150 years of industry experience allow us, like hardly any other provider, to address the needs and requirements of retail and the supply chain - 'From Farm to Fork'. Last but not least, this results in our endeavor to drive the development of new technologies and expand our product portfolio accordingly. Our successful history as a system provider was solely the result of courage and the ability to innovate. Even in the fifth generation, I remain true to the values of our family - that's why I support innovative and groundbreaking collaborations such as the one with Supersmart. At Bizerba we are once again showing that we are quick, open and innovative for our customers, ”says Andreas Wilhelm Kraut, CEO of Bizerba SE & Co KG.
“Thanks to the partnership with Supersmart, processes relating to the trade of fresh goods can not only be optimized, but also implemented in general in all retail formats and the different strategies of our customers in the physical and digital world. The cooperation enables us to offer solutions that are comparatively inexpensive, quick and easy to use. What many technology providers are currently trying out as pilot or trial concepts, we have already implemented together and successfully implemented on the market, ”says Tudor Andronic, Vice President Retail, Bizerba SE & Co. KG.
“Our breakthrough technology is taking the next big step forward through strategic collaboration with one of the major retailers. By combining Bizerba's 150 years of expertise in the retail industry and our solution, we transform every supermarket into an experience for the end customer within a few hours. We are also increasing profitability for retailers. We are grateful for the trust you have placed in us and are certain that, together with Bizerba, we will leave a clear footprint in the retail sector in the years to come ", says Yair Cleper, CEO & founder of Supersmart.
About Bizerba:
Bizerba offers customers in the sectors crafts, trade, industry and logistics worldwide with a unique portfolio of solutions consisting of hardware and software around the central size "weight". This company supplies products and solutions for the activities cutting, processing, weighing, cashiering, testing, Commissioning and pricing. Comprehensive services from consulting to service, labels and consumables to leasing round off the range of solutions.
Since 1866 Bizerba designed mainly the technological development in the field of weighing technology and is present in 120 countries today. The customer base ranges from global trade and industrial companies across the retail to the bakers and butchers' trade. Headquarters for five generations guided family-owned group of companies with about 4.100 employees worldwide, is Balingen in Baden-Württemberg. Further manufacturing facilities are located in Germany, Austria, Switzerland, Italy, Spain, China, Canada and the USA. In addition Bizerba maintains a worldwide network of sales and service locations.
