Foods United acquires majority stake in LikeMeat

LikeMeat is a company founded in 2013 that specializes in the production of vegan meat alternatives. The company is represented in the food retail sector with its fresh products such as plant-based sausages, schnitzels or gyros strips and also offers a range for the food service. A total of around 100 employees work for LikeMeat in the production facility in Oss, the Netherlands, as well as in the Düsseldorf headquarters. Since the beginning of 2017, the company has also been exporting its products to other European countries and the USA, and has generated sales in the tens of millions.

Thanks to new production technologies and a clearly refined taste, products such as vegetable sausages or nuggets are now becoming increasingly attractive for the mass market of flexitarians. Foods United Inc. develops this product category of herbal substitutes for poultry and meat through targeted majority investments in emerging brands and helps plant-based foods of the latest generation to achieve an even better presence in the trade and attractive pricing in a global growth market.

Björn Witte, Board Member of Foods United: “This strategic stake with 51 percent in LikeMeat is the first significant step for us in establishing a group of companies in the highly dynamic environment of plant-based food. We look forward to actively supporting the LikeMeat team in the future in product development and marketing. "

"This transaction is a strong signal for the market and will transform LikeMeat from a successful start-up to an international company and a global brand," said LikeMeat founder and CEO Timo Recker.

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With its investments, Foods United targets the entire value chain: from raw material procurement to production and marketing. This enables accelerated development of strong brands, high quality standards and a wide range for a mass market far beyond the vegan and vegetarian niches. The strategic distribution partner is Green Meadows GmbH, a joint venture between Foods United and the PHW Group, which is a founding member and partner of Foods United. The newly founded company Green Meadows is to become the production and sales arm of Foods United in the European market.

In addition to Kees Kruythoff, Chris Kerr (New Crop Capital), Steven Rapp (Independent), co-founders Roger Lienhard, Björn Witte, Marcus Keitzer (Board Member for Alternative Protein Sources at PHW- Group) and Dr. Thomas Kindler (Secretary).

The controlling shareholder of Foods United, founded in 2019, is Blue Horizon Corporation AG, based in Switzerland.

https://www.phw-gruppe.de/

https://likemeat.de/

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