Burger King: The world's first meat-free branch
Burger King® is consolidating its pioneering role in the plant-based range with The Vegetarian Butcher (TM)
- A world first: the first temporary Plant-based Burger King® restaurant with exclusively plant-based patties and nuggets in cooperation with The Vegetarian Butcher (TM) exclusively from June 7th to 11th, 2021 in Cologne.
- Burger King®, together with The Vegetarian Butcher (TM), offers a growing range of plant-based alternatives without compromising on taste.
- Only in the Plant-based campaign week from June 7th to June 11th 2021: Free plant-based products throughout Germany via coupons in the MyBK® app in participating restaurants and while stocks last.
100% taste. 0% meat: With the world's first and only Burger King® plant-based restaurant, the successful collaboration with The Vegetarian Butcher (TM) is being further expanded. In addition to the Plant-based Whopper® **, the Plant-based Nuggets *** and the Plant-based Nugget Burger **, new plant-based products will be presented and tested in Cologne. The joint promise of Burger King® and The Vegetarian Butcher (TM): If you opt for a plant-based meat alternative, you don't have to compromise on taste. All interested parties can see it for themselves exclusively from June 7th to 11th in the specially designed plant-based restaurant in Schildergasse 114 in Cologne - of course, in compliance with the Corona-compliant hygiene rules. In addition, during the same period, coupons for free plant-based products are available through the MyBK® app in participating restaurants throughout Germany and while stocks last.
The partnership between Burger King® and The Vegetarian Butcher (TM) was extremely successful from the start: Within just one year of the introduction of the Plant-based Whopper® **, Burger King® 2020 became the first fast-food hamburger chain in Germany Plant-based nuggets were offered - most recently the Plant-based Nugget Burger *** followed. The continuous expansion of the plant-based range is proof that the two companies meet the tastes of guests who want to reduce their meat consumption and are looking for tasty alternatives. The two companies play a pioneering role in this. Accordingly, the general demand is also high: already every fifth Whopper® ** sold in Germany is with a plant-based patty!
"We know that Burger King® guests are particularly demanding," says Hugo Verkuil, CEO of The Vegetarian Butcher (TM). "They are used to the taste of the best flame-grilled meat and other delicacies with meat. We are proud that we can meet these requirements - and that with our purely plant-based products."
"Burger King® has something for every taste - whether meat lovers, vegetarians or flexitarians", says Klaus Schmäing, Director Marketing at BURGER KING Deutschland GmbH. "In the world's first Plant-based Burger King® Restaurant, we are showing together with The Vegetarian Butcher (TM) what variety is possible on the basis of plants. We look forward to feedback from our guests in order to continuously expand our plant-based range. Our claim is to offer the most delicious burgers and other delicacies - with or without meat. "
In cooperation with The Vegetarian Butcher (TM), the world's first and only Plant-based Burger King® restaurant will open in Cologne from June 7th to 11th, 2021. During this period, plant-based patties and nuggets will be offered on site and a look at delicious product innovations. At the same time, the existing plant-based products can be purchased from Burger King® throughout Germany free of charge using coupons in the MyBK® app - while stocks last and in all participating Burger King restaurants (www.burgerking.de/kingfinder). According to the claim "Make your King", The Vegetarian Butcher (TM) and Burger King® offer delicious alternatives to the increasing number of meat lovers * who want to reduce their meat consumption - we cordially invite you!
* Possible cross contamination from cooking on the grills used for meat.
** Vegetable-based meat alternative (patty), mayonnaise contains egg [in the special-offer restaurant without egg]
*** Vegetable-based poultry alternative
Burger King® Restaurant in Cologne-Schildergasse / 100% taste. 0% meat *: The world's first plant-based Burger King® restaurant in Cologne, image rights: BURGER KING Deutschland GmbH.
