Poultry industry expands dialogue offensive

Nutrition, animal welfare and sustainability - these are topics that move consumers. And where the German poultry industry sets new standards every day. In order to provide even more information and strengthen the dialogue with consumers on these topics, the German poultry industry launches the initiative "Poultry Republic of Germany".

Attentive and charming
Thus, the industry consistently continues the path of the previous years characterized by transparency and openness - for example, the well-known Poultry Charter also forms the "Basic Law" of the new fictitious republic. At the same time, the poultry industry, with the "Poultry Republic of Germany", is making an eye-catching appearance that does not go down in the flood of information. The ambassadors - the proud rooster, the curious turkey and the elegant duck - entertainingly inform consumers about the work and the core values ​​of the German poultry industry. Of course multimedia.

Dialogue on all channels
"The Poultry Republic of Germany is a charming invitation to dialogue," explains Friedrich-Otto Ripke, President of the ZDG Central Association of the German Poultry Industry e. V., the concept. "Our ambassadors are real eye-catchers. And they explicitly invite you to a conversation. After all, this is always the first step to convincing. "Consequently, the ZDG is now expanding its dialogue offer - on Facebook, Twitter and on the new website - and thus underlines the clear attitude of the association:" The German poultry industry has nothing to hide and a lot to Offer."

Not only is the new Facebook channel available for open discussion, consumers can also ask their personal questions about German poultry at any time on the website and receive an equally personal answer. Also new: the association's own Twitter channel. "Whether on our new website, on Facebook or Twitter - we inform and relate position and look forward to the dialogue with politics, media, associations, associations and organizations," said Friedrich-Otto Ripke.

Comprehensive information
On the redesigned website Deutsches-Geflügel.de there is also comprehensive background information on the work of the poultry industry in Germany - from training and industry understanding to standards in livestock husbandry and sustainable animal feed production, various aspects of the poultry industry are examined.

About the ZDG
The Central Association of German Poultry Industry Association represents as a trade roof and top organization, the interests of the German poultry industry at national and EU level towards political, official and professional organizations, the public and abroad. The approximately 8.000 members are organized in federal and state associations.

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http://www.zdg-online.de

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