Initiative Tierwohl gets a new member
Bonn, July 11.07.2018, 1 – The Animal Welfare Initiative has gained GELITA AG as a new supporting member. From August 2018, XNUMX, she will support the animal welfare initiative with a financial contribution. With a supporting membership, companies that do not directly sell meat and sausages can get involved in spreading more animal welfare in livestock farming.
“For us as a processor of animal by-products for the production of collagen proteins such as gelatine, collagen peptides and collagen, animal welfare plays an important role. Even though most of the public discussion is about the production of meat, the by-products must not be neglected. Animal-friendly and fair animal husbandry are an essential building block for the general acceptance of animal products. We are convinced that the Animal Welfare Initiative is taking the right approach here by tackling the topic in a targeted manner along the value chain, including retail, on a broad basis," said Reinhard Zehetner, Global VP Quality and Regulatory Affairs GELITA AG.
“With GELITA AG we have found a partner that we are particularly pleased about. Because GELITA AG proves that animal welfare is a relevant topic for more and more companies," says Dr. Alexander Hinrichs, Managing Director of the Animal Welfare Initiative. "With its sponsoring membership, GELITA AG is setting an example: The time is ripe to take responsibility everywhere along the meat value chain, and the Animal Welfare Initiative offers the opportunity to do so."
As a supporting member, companies make a contribution to more animal-friendly and sustainable meat production. Companies interested in supporting membership can contact the office of the Animal Welfare Initiative in Bonn.
About GELITA AG
GELITA is one of the leading manufacturers of collagen proteins worldwide and is represented with 21 plants on all continents. Collagen proteins are used as gelatine in the production of food, pharmaceutical products and technical applications. Collagen peptides are active ingredients in the manufacture of products for joint and bone disorders, muscle building, weight loss and wrinkle reduction.
In 2017, the group of companies with more than 2.500 employees achieved a turnover of 709 million euros. The corporate administration of the GELITA Group is located in Eberbach, Germany. GELITA is an active supporting member of the Rhine-Neckar metropolitan region and is one of the top 100 innovative companies.
About the Initiative animal welfare
The Animal Welfare Initiative commits agricultural, meat and food retailers along the value chain for pigs and poultry to their joint responsibility for animal husbandry, animal health and animal welfare in livestock farming. The Animal Welfare Initiative financially supports farmers in implementing measures that go beyond the legal standards for the benefit of their livestock. The implementation of these measures is monitored comprehensively by the Animal Welfare Initiative. After its founding in 2015, Tierwohl 2018 has launched its second, also three-year program phase. The Animal Welfare Initiative is gradually establishing more animal welfare on a broader basis and is continuously being developed further.
