Wiesenhof launches Chili Bomb
Explosion of taste in the WIESENHOF grill range 2020: This sausage is not for the faint of heart, in terms of spiciness, it doesn't do things by halves. We're talking about the new Limited Edition Bruzzzler Chili-Bomb, the hottest Bruzzzler ever. One thing is clear: fans of the fiery pod will get their money's worth with this poultry bratwurst, because the combination of red chili, green jalapeño and a pinch of extra hot birds-eye chili is literally bombastic! According to the WIESENHOF grill study * very trendy: Super-spicy sausages with chilli are consistently among the ten most popular flavors among grill fans. The striking packaging in comic style, which combines the classic warning colors of black and yellow, also arouses curiosity about the limited edition. The gaudy presentation is very well received by consumers: 85 percent of all respondents would buy the Bruzzzler Chili Bomb **. All grill enthusiasts will soon be able to take the heat test, because the Limited Edition Bruzzzler Chili-Bomb will be available in the food retail trade in time for the Bruzzzel season from March 2020.
“The bratwurst is a grill classic and, as our WIESENHOF grill study shows, 73 percent always or often ends up on the grill. It is interesting that in addition to the classic, brewed and spicy sausages are particularly popular with young men. With our limited edition, we keep Germany's most popular branded sausage exciting by combining it with new, unusual spice mixes every year. After the high-light with hemp oil, we're going to top it off in the 2020 barbecue season with the hottest Bruzzzler ever, because the coming summer will be twice as hot: The European Football Championship will really heat up the barbecue season and our Limited Edition Bruzzzler Chili Bomb will be let the coals glow - a perfect match! According to our WIESENHOF grill study, TV football broadcasts are also a popular occasion for barbecuing: 15 percent of all those surveyed and just under one in three under 29 (28%) put the grill on and cheer on their favorite team, ”explains Dr. Ingo Stryck, Managing Director Marketing at WIESENHOF.
