PR award of the butcher's trade 2019

This year the butchers' guilds Höxter-Warburg and Main-Tauber-Kreis share the new PR award of the German butcher's trade and thus also the total prize money of 3.000 euros. The jury was unanimously of the opinion that both the Baden-Württemberg people's career information brochure and the Westphalian marketing campaign are equally worthy of the award. The Bergisches Land butchers 'guild is also recognized for its joint action with the bakers' guild. Aside from the actual PR award, the national butchery team received a special commendation from the jury for the social media campaign #stolzaufmeinenberuf.

The afz special offer prize for butcher shops, which the jury awards to outstanding member companies as part of the PR prize for guilds, is also shared. The butcher shop Bechtel from the Hessian town of Zella is recognized for its digitization offensive, the butcher shop Freund from Sommerkahl in Lower Franconia for the activities related to their Guinness book record. In its justification, the jury particularly emphasized the personal contribution of both companies, which largely managed without the support of external service providers. The jurors also praised the services of butcher Georg Beermann, butcher Kaiser, Feinkost Delikatessen Metzgerei Küppers and Metzgerei Moser GmbH.

The PR award of the German butcher's trade was awarded for the first time this year. The jury is made up of experts: the TV journalist and author Martina Kirchner, the successful Instagrammer and digital professional Thomas Müller, who is well known in social media as a “meat ambassador”, and the experienced industry expert, afz editor-in-chief Jörg Schiffeler. The responsible DFV Vice President Michael Durst praised the jury's decision to split the two prizes as an exception. Although the newly created prize places particular emphasis on attracting young talent and the use of new digital media, all applications from butcher shops and guilds show that well-implemented, classic advertising measures continue to be very effective.

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The jury meeting for the PR award in the premises of the DFV in Frankfurt. Image: Butchers Association.

https://www.fleischerhandwerk.de/

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