Natural colors and flavors
Frankfurt / Amsterdam, September 7, 2017: The great consumer demand for foods with natural ingredients has had a lasting impact on the food industry. In order to meet the new requirements, manufacturers of flavors and colors have invested heavily in developing natural alternatives. Fi Europe & Ni 2017 offers an excellent overview of a sector that has grown in recent years like no other in the food and ingredients industry.
Solutions for a complex market
Already in the 80 years, first criticism of synthetic colors in food was loud. Today natural alternatives are dominant: according to Future Market Insights, almost 60 percent of the entire market of food colors consists of natural solutions. The desire for food without additives also influenced the market of flavors.
"Consumers are skeptical of artificial additives with E numbers. They avoid products with long, hard-to-understand ingredient lists and instead demand more natural foods, "said Guido de Jager, Head of Group Marketing at GNT.
Although natural colors and flavors are now part of the standard portfolio, it remains a challenge to achieve good results with only natural ingredients. Producing a clean-label product requires standardized raw materials of high and consistent quality - not always easy if the mother nature of the manufacturer. In addition, the stability must be given even with longer storage life or higher ambient temperatures.
Paul Janthial, Director Food & Beverage at Naturex: "Every natural pigment has its own characteristic properties in terms of heat, pH sensitivity, light stability and solubility. In order to find the right solution in an efficient way, one must not just rely on the desired one Concentrate on the hue or its intensity, but has to keep an eye on all the details relating to the matrix of the application and the processing process from the start. "
With thousands of products in the field of colors and flavors, Fi Europe & Ni gives an excellent overview of the natural solutions in this segment - while the top-class conference program provides insight and knowledge. Barbara Lezzer, European Marketing Director at Sensient Flavors: “Nowadays consumers shouldn't have to compromise between health and taste. That is why our research and development focus is on natural solutions based on our own technologies. FiE gives us the opportunity to present our new developments with which we enable new product concepts for the various confectionery and beverage categories. "
Innovations at a glance
The four-day conference program of Fi Europe & Ni offers a concentrated insight into current market trends. Under the title “Clean Label & Natural Ingredients”, experts from science and industry as well as market analysts will shed light on various topics such as “Clean Label” from the perspective of consumers on November 28th. Technological issues such as the stability of natural colors or reformulation are also in focus. The main focus on "Reduction & Reformulation" on November 30th deals with case studies and lectures on sugar reduction and shows how innovative solutions can avoid losses in taste or functionality.
The trade fair organizer UBM has announced a new record number of 1.500 exhibitors for Fi Europe & Ni. More than 350 of them present over 2.500 products in the field of colors and flavors. The spectrum of exhibitors ranges from the big players in the industry such as GNT, SVZ, Naturex, Sensient and Symrise to innovative trade fair newcomers such as La Tourangelle, FoodSolutionsTeam and Aromas Lecocq.
About Fi Europe & Ni
Fi Europe & Ni (Natural ingredients) has been the world's leading trade fair for food and beverage ingredients for over 30 years. The importance of this is shown by the fact that over 25 percent of the annual purchasing budgets of food and beverage manufacturers are influenced by a visit to the trade fair. The fair takes place every two years, alternating with Hi Europe (Health ingredients Europe).
About UBM
Fi Europe & Ni are managed by UBM plc. organized, the largest pure organizer of trade fairs worldwide. Around 3.750 people work here in over 20 countries for more than 50 different industries. With excellent industry knowledge and enthusiasm, we create important added value that contributes to the success of our customers. You will find current information and news at www.ubm.com.
About Food ingredients Global
Food ingredients Global was founded 1986 in Utrecht in the Netherlands. With events, comprehensive databases, digital solutions and a high-caliber conference program, the company offers proven regional and worldwide offers for the food ingredients industry. More than half a million people have visited the fairs over the years, generating billions of sales. Thanks to the experience gained over 30 years, our trade fairs, digital solutions and many more offer our customers access to the market and a global target group. Further information about the offer can be found at: www.figlobal.com
