Reinert Chambelle in a new look
Versmold, July 2017 - The private butcher Reinert presents the German-French pleasure range Chambelle from August 2017 in a new look, which strengthens the brand appearance with a modern design with high food appeal. The special salami and salmon ham recipes are refined with French Camembert and combine German butcher craftsmanship with a touch of France. Of course, the products remain delicious and the article numbers and grammages are preserved. The new designs flow automatically without any hassle for trading. The announcement "Soon in the new design" sensitises the consumer for the relaunch and creates targeted recognition. Stickers with the indication "Proven recipe" on the new packaging ensure quality and taste safety. The delivery of Reinert Chambelle sausage specialties in a new look will take place gradually from mid-August.
Reinert Chambelle brings for many years the special pleasure with a touch of France in everyday life. The careful workmanship and the high-quality ingredients ensure little Mediterranean moments of enjoyment. The new brand image underlines this by a pleasurable design, a clear branding and a clear variety of differentiation. "With the design relaunch of our Reinert Chambelle, we offer an optimum range for regular customers and new users in the growing premium salami and raw ham market. Recent market research data has also shown that the Reinert Chambelle buyer is extremely attractive in terms of purchasing frequency and spending per buyer's household. Therefore, our goal is to position Chambelle in a modern look as a pleasure brand for everyday life ", says Klaus Ahrens, Managing Director Marketing and Product Development.
Strong positioning in the SB shelf and in the control desk
On the self-service shelf, whose range of products often overwhelms customers, the uniform and high-quality design offers easy orientation. A strong brand umbrella and large, easy-to-read labels increase visibility and position Chambelle as a quality brand for everyday enjoyment. The large viewing window and the Reinert seal as sender and quality seal also create confidence.
The Chambelle products are also even better in the control desk after the relaunch in autumn 2017: the practical grip protection increases the brand visibility and recognition of the high-quality products in the counter with strong branding. Additional purchase incentives are created by new appetizing food pictures
Reinert Chambelle salmon ham with French Camembert - extremely fine cut
The eye eats with you: The Reinert Chambelle salami with French Camembert in heavy slices also has a new look.
Reinert Chambelle salmon ham for serving
Reinert Chambelle salami for the waitress
About Reinert
The Westphalian private butcher Reinert was founded 1931 by the brothers Hermann and Ewald Reinert in Loxten / Versmold. Since then, Reinert has established itself as one of the top players in the German meat and sausage industry. Employees working at 1.200 at seven locations in Germany, Romania and France generate 325 million in annual sales. For over 85 years Reinert manufactures products in butcher's tradition, with exquisite ingredients and of the highest quality. Until today, therefore, lies a large core competence in the extensive product range for service counters. With the "Bärchen sausage", 1998 has also successfully invented the segment of children's sausage products. Today Reinert is represented in the self-service shelf and at the counter with a multitude of branded products. More information at www.reinert.de
