Successful CMA appearance at the InterMessen
From export service to creative award
"The response from the international food industry to our CMA offer was consistently positive." With these words Detlef Steinert, press spokesman for the CMA Centrale Marketing-Gesellschaft der Deutschen Landwirtschaftswirtschaft, summarizes the presentation of the CMA at the InterMessen from September 26th to 29th in Düsseldorf to the point.InterFairs include InterMopro, the international trade fair for dairy products, InterMeat, the international trade fair for meat and meat products, and InterCool, the international trade fair for frozen products. The three trade fairs are among the most important international trade fairs for the food industry and this year offered visitors a wide range of products on 40.000 square meters. The focus this time was primarily on the convenience sector, which is seen as the future of the food market.
The CMA was represented with a joint stand in Hall 4 and activities at InterMopro and InterMeat.
The export service offers
The CMA Export Service Center presented the comprehensive export service offerings for German exporters in 2005 for the first time within the CMA joint stand. The CMA export experts counted more than 500 foreign trade visitors who were able to hold detailed discussions with German suppliers at the stand. Interpreter services were available. As part of individual export advice, establishing and maintaining contacts between domestic exporters and foreign importers is one of the CMA's most important service tasks for the exporting food industry. The CMA's LUCULL purchasing guides also serve to provide contacts. The marketing company presented the two 2005 editions that had just been published for the product groups “dairy products” and “meat and sausage products, delicatessen, ready meals”. Here, German exporters present their products to international specialist buyers in the four languages German, English, French and Spanish.
Creative enjoyment with milk and cheese
Cheese is an important growth segment, with high consumption rates and growth of two percent in 2003. The CMA offered visitors the entire diversity of the German cheese landscape at its cheese bar. The CMA milk bar, on the other hand, provided visitors with fruity milk shakes.
A special highlight was the presentation of the Creative Award 2004 under the motto “Our Cheese. Simply irresistible.” Originality and creativity were in demand at the fourth national counter competition for and with cheese from Germany. In recent months, the CMA and the trade magazine “KÄSE-THEKE” have called on the sales staff of cheese departments to implement their own, individually designed campaign with cheese from Germany. Seven cheese teams were awarded the Creative Award 2004 for their attention-grabbing and imaginative ideas, such as a cheese calendar or the crowning of a children's cheese princess.
Innovations with rapeseed oil
“Showoffs have what it takes” – this was the motto under which the rapeseed product area presented itself. The aim of the campaign of the same name is to address decision-makers in the food industry from the delicatessen, meat products, frozen foods and baby food sectors as well as retailers in order to further promote the open declaration with the rapeseed oil seal for processed products and to offer consumers products with additional health benefits.
QS stands for responsibility, trust and teamwork
Three years after its launch at Anuga 2001, QS continues to gain ground as a system for tested quality assurance for food at all stages of production in the food industry and in retail. This year, the product area “Fresh fruit, vegetables and potatoes” was also integrated into the QS system. QS – that means teamwork and trust at all stages of production. These principles also determined the QS appearance at the inter-fairs: As the main sponsor of the German national handball team, the CMA tested the visitors' skills on a handball throwing wall at the QS stand.
The diversity of the regions
With its projects in development marketing/central-regional marketing, the CMA supports promising marketing initiatives in the German agriculture and food industry. In cooperation with various partners, the CMA develops holistic marketing concepts for German agricultural products. At the CMA joint stand, visitors were able to obtain specific information about various projects and get advice on cooperation requests.
Source: Düsseldorf [ cma ]
