Sustainable shopping at the fresh food counter
Kaufland offers its customers in all branches the opportunity to bring their own containers to the fresh food counter and thus save on plastic. With the introduction of a new fresh food tray, the company has found a practical way for all branches not to pack meat, sausage or cheese in foil, but to put it directly in the customer's own reusable can. "The customer's desire for more sustainability is our focus," says Patrick Höhn, CEO Freshness. "That is why we are pleased that with the introduction of the fresh food tray in all branches we can now offer a simple and uniform solution and thus successfully implement another measure as part of our plastic strategy."
The implementation
The process is very simple: If the customer buys at the fresh food counter, the container they have brought with them and has already opened is placed on the fresh food tray and passed over the counter. The employee places the fresh food tray with container on the scale and fills the desired goods in the can. Of course, only the net weight is calculated. The weight for the tray and can is automatically subtracted. After the customer has received his reusable can again, he attaches the receipt to it. "In this way, all hygiene regulations are fully adhered to," emphasizes Höhn.
Further measures
As part of the Schwarz Group REset Plastic's plastic strategy, Kaufland has set itself the goal of reducing its own plastic consumption by 2025 percent by 20. That is why the company is continuously working on reducing the use and consumption of plastic in its processes and other areas of influence. In addition to the reduction in plastic for products in the private label sector and sustainable range design, Kaufland also relies on environmentally friendly purchasing. So that customers can shop comfortably and sustainably, the company offers long-lasting shopping aids, such as fresh produce bags in the fruit and vegetable area, fabric bags made from organic certified cotton, stable permanent carrier bags, shopping boxes made from sustainably certified cardboard or space-saving plastic folding boxes
To the plastic strategy of the Schwarz Gruppe
The Schwarz Group, which, with the Lidl and Kaufland retail divisions, is one of the largest international retail companies, is aware of and takes responsibility for the environment. With REset Plastic, it has developed a holistic, international strategy that is divided into five fields of action: prevention, design, recycling, disposal, as well as innovation and education. This makes the vision of “less plastic - closed cycles” a reality.
The five guiding principles of the fields of action of REset Plastic - the plastic strategy of the Schwarz Group:
1. REduce - avoidance
We avoid plastic wherever possible and sustainably.
2. REdesign - design
We design products so that they are recyclable and close cycles.
3. REcycle - recycling
We collect, sort, recycle and close recycling cycles.
4. REmove - elimination
We support the removal of plastic waste from the environment.
5. REsearch - innovation and education
We invest in research and development for innovative solutions and provide information about recycling and resource conservation.
More information www.reset-plastic.com
About Kaufland
Kaufland assumes responsibility for people, animals and the environment. The commitment to sustainability (CSR) is deeply rooted in the goals and processes at Kaufland. The initiative "Make the difference" reflects the attitude and identity of Kaufland. This is also reflected in the various CSR measures and activities. Kaufland calls for participation in the topics of home, nutrition, animal welfare, climate, nature, supply chain and employees, because only by participating can the world become a bit better.
Kaufland operates around 670 stores nationwide and employs approximately 74.000 employees. With an average of 30.000 products, the company offers a wide range of food and everything for your daily needs. The focus is on the fresh fruit and vegetables, dairy and meat, sausage, cheese and fish sections.
The company is part of the Schwarz Group, which is one of the leading companies in the food retail sector in Germany. Kaufland is located in Neckarsulm, Baden-Württemberg. More information about Kaufland at www.kaufland.de
