Stockmeyer: Top brand on course for success
Stockmeyer's top brand on course for success: Ferdi Fuchs opens up further market segments. 2017 balance sheet: Ferdi Fuchs remains the undisputed market leader for children's sausages / new product launch in April: toast snacks / extensive 360° campaign.
Ferdi Fuchs remains the undisputed market leader in the field children's sausage: The strong children's brand from Westfälische Fleischwarenfabrik Stockmeyer is the top brand in the children's sausage segment with a market share of over 50%. This means that every second package purchased from the children's sausage segment bears the Ferdi Fuchs logo.
The entry into new market segments also contributes to the success of the top brand: After the introduction of the "Gouda Slices on Bread" last year, with which Stockmeyer also opened up the yellow line for the first time, Ferdi Fuchs is now also conquering the convenience snack area. The new product "Super Toast", which has been available since April 2018, is a toast snack that is available in savory or sweet flavors: cheese, ham, pizza-style and apple-cinnamon. The brand not only focuses on delicious taste, but also on quick, easy preparation - a concept that convinces mothers and children alike.
Thanks to an extensive 360° campaign, Stockmeyer's top brand will continue to be present on all channels in 2018. This was ensured by a successful communication offensive in the first half of the year, which included branding of indoor playgrounds and a large World Cup competition with great football prizes. The action-packed TV spot "Wipfelstürmer" will also be continued on TV and online. In addition, new activities for fun, games and action can be found on the Ferdi Fuchs website every month throughout the year. Tips and ideas are also posted on the Facebook page launched in November 2017 and suggestions for the whole family and communication with the target group of parents was expanded.
