BASTRA enters into cooperation

With a clear focus and under a new company name, BASTRA is starting the new year stronger than ever. The family business from Sauerland, founded in 1946, has always been known in the industry as an expert for high-quality cooking and smoking systems. The previous Bayha & Strackbein GmbH is now expanding this experience and competence in order to be there as BASTRA GMBH for its customers from trade and industry even better in the future. The company, which operates worldwide, has recruited reinforcement for this with the family-run, medium-sized investment company (MB) from Osnabrück, which also has proven industry know-how. “We are very pleased that we share common values ​​and are now able to network valuable knowledge profitably for our customers. We are already full of ideas," says Claudia Buse, who, née Bayha, is the third generation to manage the company.

In the IFFA year 2019, BASTRA will therefore also present some new developments, products and services with which the experts want to make work easier for their national and international customers. “We come from the trade and want to remain the tried and tested strong partner here in the future. With advanced developments in the field of industrial machines, it is also our goal to further expand sales in this sector and to use our large sales service network at home and abroad. We also see significant growth potential in food retail. After all, more and more fresh food counters are being installed where meat and sausage products as well as fish products can be freshly prepared and clearly presented in our cooking and smoking systems,” says Claudia Buse, setting the direction.

For BASTRA, a strong partner also clearly includes a strong service. Customers therefore not only have access to a nationwide network of certified service partners. BASTRA also trains employees in its own company in order to ensure fast and competent support before and after the commissioning of a production plant. As usual, with BASTRA customers can rely on it: It works.

BASTRA GMBH
Founded in 1946 by Gustav Bayha and Theodor Strackbein, BASTRA is now one of the top addresses worldwide as a manufacturer of technologically sophisticated cooking and smoking systems for meat, sausage and fish products. The third-generation family-run company has already installed more than 65.000 systems in over 80 countries – in trade and industry. BASTRA attaches particular importance to customer proximity and strong service. This is how individual solutions are created time and again, which improve and ensure processes in the long term.

Combining strengths: Claudia Buse (4th from left), Managing Director of BASTRA GMBH and her team, as well as the partners of the family-run, medium-sized investment company (MB) from Osnabrück are looking forward to working together.

Source: Bastra.