Kaufland offers pork from an outside environment
Neckarsulm, September 5, 2019 – Kaufland was one of the first food retailers to make the animal husbandry form on the product transparent in May 2018. Today, the company is going a logical step further and is introducing level 3 “outdoor climate” pork in all branches across Germany. Minced pork, pork schnitzel, pork loin and pork belly from K-Favourites are now regularly available nationwide in self-service. In addition, the animals are fed without genetic engineering.
"Many of our customers like to enjoy a nice piece of meat, but want to be sure that it comes from animal welfare-friendly husbandry," says Stefan Rauschen, Managing Director Freshness Purchasing. "With our K-Favourites pork, we can give them that good feeling."
Housing type 3 "outdoor climate"
Pigs kept in level 3 “outdoor climate” housing have 40 percent more space than required by law. They have access to outdoor climate and they have access to straw and another organic activity material. For more information on the criteria for the individual types of husbandry, go to kaufland.de/haltungsform.
At the Kaufland meat service counters, pork from the “Wertschatze” brand is only offered from level 3 husbandry.
Kaufland: Doing makes the difference
Kaufland takes responsibility for people, animals and the environment. Commitment to sustainability (CSR) is deeply anchored in Kaufland's goals and processes. The company pays particular attention to the sustainable design of the range. It is committed to ecological and regional agriculture. Kaufland is committed to responsible and more species-appropriate production and husbandry conditions and the preservation of natural habitats. The extensive range offers customers a large selection of environmentally friendly and fair trade products.
Kaufland operates around 670 stores nationwide and employs approximately 74.000 employees. With an average of 30.000 products, the company offers a wide range of food and everything for your daily needs. The focus is on the fresh fruit and vegetables, dairy and meat, sausage, cheese and fish sections.
The company is part of the Schwarz Group, one of the leading companies in the food retail sector in Germany. Kaufland is located in Neckarsulm, Baden-Württemberg.
Kaufland is the first retailer in Germany to offer pork from outdoor climate husbandry / Photo: Kaufland
