Westfleisch takes over The Petfood Company
Westfleisch is continuing to expand its range of pet food products: Germany's second largest meat marketer has taken over the entire business operations of The Petfood Company GmbH from Bocholt on February 1, 2024. “With this takeover, we have taken another step towards extending our own value chain,” explains Dr. Wilhelm Uffelmann, CEO of Westfleisch. “We see high growth potential for The Petfood Company's premium products given the strong demand from our trading partners. We want to exploit this together.”
The Bocholt start-up had to file for bankruptcy at the end of last year, but business operations have continued since then. “The Petfood Company is a very well-positioned producer in the wet food sector and has a state-of-the-art production facility,” says Johannes Steinhoff, COO of Westfleisch. “With our raw materials, our experience and our network as well as the targeted use of synergies, we will expand production in Bocholt, sustainably develop the production facility and secure around 60 jobs for the future.” The Petfood Company receives the raw materials via short transport routes from the Westfleisch meat centers, including those in Coesfeld and Oer-Erkenschwick.
“Pet food offering expanded in a targeted manner”
Westfleisch has been active in the area of dry chew products for pets for many years with its subsidiary DOG'S NATURE GmbH. “With The Petfood Company, we are now expanding our product portfolio to include wet pet food and thus supplementing our offering in the pet food segment, also in the interests of our customers,” explains Johannes Steinhoff.
Westfleisch now operates at ten locations across the group in northwest Germany. The company is constantly investing in its product diversity and is increasingly pushing the expansion of its own value chain. “The successful takeover is an example of what we will continue to push forward in the coming months and years: We identify opportunities created by the consolidation of the German meat market and take advantage of them where it makes strategic and operational sense,” says Wilhelm Uffelmann.
