Bärwalde new at Messe Frankfurt

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Jan Bärwalde (38) has been in charge of marketing communication for the Technology & Production division at Messe Frankfurt Exhibition since the beginning of the year. He is responsible for national and international media relations and advertising for the Light+Building, ISH, IFFA, Texcare International, Texcare Forum, Texprocess and Intersec trade fairs. In his new function, Bärwalde is also responsible for the strategic communicative support of international brand management, i.e. for the foreign events of the respective world's leading trade fairs in Frankfurt am Main. He is also responsible for the conceptual and strategic communication development of the Technology division of the Messe Frankfurt group. In his new role, Bärwalde will report to Iris Jeglitza-Moshage, Member of the Management Board at Messe Frankfurt Exhibition.

The trained political scientist has a Master of Business Administration with a focus on marketing and previously worked for Lufthansa AG for 14 years – most recently as Group press spokesman, he was responsible for product communication and regional communication for the Rhine-Main region, among other things. He succeeds Dr. Michael Sturm, who has left the company. Jan Bärwalde is married.

Source: Frankfurt am Main [Messe Frankfurt]

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