Meat industry takes off again
High audience quality and good investment mood: the anniversary edition of the popular Stuttgart trade fair with a positive balance. “SÜFFA is and will remain the top address for our trade,” emphasized Joachim Lederer, state guild master for the butcher's trade in Baden-Württemberg, on Monday at the end of this year's SÜFFA in Stuttgart. At the “restart after Corona”, the organizers and participants alike had an “extremely positive, optimistic mood of optimism”. On the three days from September 18 to 20, around 4.800 visitors came to the exhibition halls, where over 170 exhibitors presented the latest market trends and products. The 25th edition of the successful trade fair, which has been one of the most important platforms for the meat industry in Germany and neighboring countries for many years, once again came up with a carefully coordinated mix of product show, supporting program and information offers.
SÜFFA as a driving force for the regional economy
"We are pleased that we have succeeded in a promising new start with the anniversary edition of SÜFFA, which gives us hope for a strong revival of the trade fair business in the coming months," said Stefan Lohnert, Managing Director of Messe Stuttgart. “In view of the difficult framework conditions, we are extremely satisfied with the result. The importance of important trade fairs as a knowledge exchange, contact forum and source of inspiration for the regional economy cannot be rated highly enough. Nicole Hoffmeister-Kraut spoke of an "important step on the way to old strength".
Herbert Dohrmann, President of the German Butchers' Association, said: “Trade fairs and exhibitions play a special role, because in the business world, personal contact cannot be permanently replaced by online offers. It wasn't just the Corona crisis that showed that the butcher's trade is one of the most important suppliers of healthy food. "
The Minister for Food, Rural Areas and Consumer Protection, Peter Hauk MdL, also referred to the overall social context: “Our regional food trade stands for competence, enjoyment, diversity and service orientation. The butchers are the bearers of the knowledge and skills of artisanal food processing and contribute to the local supply of the population with fresh and high-quality sausage and meat products. "
Trends and innovations, further training and information offers
In addition to the comprehensive product show from the areas of production, sales and shop fitting, the informative supporting program with the popular SÜFFA specials, current special shows and many highlights is an integral part of the concept of the fair. A key topic on the stage for trends and new things was digitization, which is also becoming increasingly important in the meat industry. There were professional tips and tricks for grilling and smoking in the BBQ area. In addition, the special shows “Farm and Pasture Slaughter”, “E-Mobility”, “Delicatessen” and “Game & Hunting” set important accents in trend areas with particular growth potential. The afz AKADEMIE der Allgemeine fleischer zeitung, which was held for the first time at SÜFFA, was also well received. The eagerly awaited SÜFFA quality competitions organized by the regional guild association finally showed "the entire spectrum of an industry that creatively and successfully combines tradition and modernity" - according to Joachim Lederer's comment.
High proportion of decision-makers and a good investment mood
The importance of SÜFFA as a nationwide industry get-together and ideas exchange can be seen in the results of a representative survey: around 61 percent of the visitors came from butchers, butchers and butchers, 14 percent from the catering and party service sector and 14 percent from the food and beverage industry Delicatessen retail.
Almost half of the visitors accepted a journey of more than 100 kilometers, 4 percent came from abroad. Nationally, Baden-Württemberg made up the largest group of visitors with 56 percent, followed by Bavaria and Rhineland-Palatinate.
Particularly pleasing was the consistently high quality of the - with a share of 99 percent - practically pure specialist audience. A significant increase was even recorded here: a total of 13 percent of the visitors were active in business and company management, 12 percent were masters. Of those surveyed, 86 percent said they support purchasing and procurement decisions, 39 percent visited SÜFFA with specific investment and purchase intentions. The response from the exhibitor was correspondingly satisfied.
"We look back on a well-attended anniversary SÜFFA, which was able to convince all participants," summarized Stefan Lohnert. “Our hygiene concept has also proven its worth. In any case, there was no noticeable corona uncertainty in the halls. The high quality of trade visitors shows that there is an enormous need for exchange and investment. "
The next SÜFFA will take place from October 21 to 23, 2023 at Messe Stuttgart.
