Seminar on nutrition for butchers

Current nutritional knowledge for the butcher's shop - CMA/DFV seminar trains sales staff

The increasing health awareness of consumers is reflected in their purchasing behavior. Salespeople in specialist butcher shops are therefore increasingly confronted with questions about health-oriented nutrition. The CMA Centrale Marketing-Gesellschaft der Deutschen Agrarwirtschaft mbH and the DFV Deutsche Fleischer-Verband eV are targeting sales staff and executives in the butcher trade with the seminar “Nutritional knowledge up-to-date – for more customer advice in butcher shops”. Well-trained staff inform customers in a qualified and responsible manner. The participants in the one-day seminar on April 19, 2004 in Bonn acquire the competence to advise their customers properly and reliably.

The nutritionist Dr. Christel Rademacher talks about the importance and characteristics of a health-oriented diet. Among other things, she explains the ten rules of the DGE for wholesome nutrition and the purpose of the "5 a day" campaign. She also explains the importance of allergies today and the problems they cause. She provides expert answers to questions that customers ask about allergenic substances in meat and meat products. The concluding part of the seminar offers the participants the opportunity to discuss individual topics from their daily practice.

Seminar date:  19 April 2004 
Seminar times: 10.00 am - 17.00 pm
Seminar location:  Amber Hotel, Bonn
Seminar fee: 190 € plus VAT
Speaker:  dr Christel Rademacher

Your contact person at the CMA:

Maria Hahn Kranefeld
Sales training department
Telephone: 0228/847-320, fax: 0228/847-1 320
eMail: This e-mail address is being protected from spambots To display JavaScript must be turned on!

Source: Bonn [cma]