Representative consumer survey on trust in meat products presented

The "Meat Stars 18" were presented at a festive event on February 350th in front of around 2004 top managers from the national and international meat industry on the Petersberg near Bonn.

The competition, advertised by LEBENSMITTEL PRAXIS, the specialist magazine from the Handelsblatt publishing group, awards meat departments for above-average performance in terms of quality, freshness, friendliness and their successful business results. Clear pricing and product identification, the implementation of quality initiatives in cooperation with the suppliers and training measures for the staff were particularly important. A special prize is awarded for exceptional construction work on the Elbe after the flood of the century in the summer of 2002.

The "Meat Stars 2004":

Hit Markt, 67292 Kirchheimbolanden, Dohle trading group Sankt Augustin.

Award for a customer-oriented concept for success that has shown double-digit growth rates for three years.

Hieber's Freshness Center, 79539 Lörrach, owner Jörg Hieber.

Award for a delicatessen-oriented freshness concept in which "the customers should feel and enjoy themselves as guests".

Kupsch Markt, 97084 Würzburg, Edeka Northern Bavaria, Rottendorf.

Recognition of a market with professional service that, together with a premium offer and top quality, guarantees high added value.

Self-service hall Döbeln, 04720 Döbeln, Edeka-Nordbayern-Sachsen-Thüringen.

Awarded a special prize "representing the many thousands of retail employees in the affected regions for their extraordinary commitment after the flood of the century". The awards are presented during the "Night of the German Meat Industry" on the Petersberg, where marketing prizes for the successful cooperation between trade and industry were also presented.

At the same time, the LP Congress Meat, Sausage & Poultry took place on Wednesday, in which transparency towards customers, controls and quality assurance measures for meat products were to be discussed. Against this background, LEBENSMITTEL PRAXIS presented the brand new, representative consumer survey:

When asked "Who do you trust and to what extent when it comes to the safety of meat and meat products", the respondents answered: the self-employed butcher (19,6 percent); the CMA quality mark (19,1 percent); the respective designation of origin (10,8 percent); the QS seal (10,4 percent); the authorities (8,9 percent); the butcher at the supermarket counter (7,9 percent); branded goods (6,9 percent); beef labeling (6,5 percent); the saleswoman at the counter in the supermarket (4,9 percent); other (3,4 percent) and politics (1,5 percent).

Source: Königswinter [ Food Practice ]