Quark pleasure, preferably pure

Fruit additives are becoming less important

The quark consumption in German private households has changed little in recent years, but the preferences for certain types of supply have changed. Of the 362.000 (previous year: 361.000) tons of quark that ended up in consumers' shopping baskets in 2003, 221.000 tons were natural quark, more than five percent more than two years ago. In contrast, the volume of fruit quark purchased fell by a good four percent from 120.000 tons in 2001 to 115.000 tons in 2003.

In relation to the purchasing volume of the entire quark range, the proportion of natural quark increased from 2001 percent to 2003 percent in the years 57,5 to 61,1, while the proportion of fruit quark fell from 32,9 percent to 31,8 percent. Interest in savory quark is also declining. The purchasing volumes of German private households fell from 2001 to 2003 from 29.000 tons to 19.000 tons, the share of the total supply fell from 8,0 percent to 5,3 percent, according to market research data from ZMP and CMA based on the GfK household panel.

Source: Bonn [ZmP]