CMA whets the appetite for meat

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The CMA Centrale Marketing-Gesellschaft der Deutschen Agrarwirtschaft mbH has developed new attractive advertising media so that the butcher trade, industry and trade can present their range of meat and meat products from the best side. Appealing motif posters and recipe brochures not only whet the appetite, but also provide factual information on the subject of meat and the correct use of cuts.

The new advertising media cover the whole variety that meat has to offer. 16 different motif posters for every type of meat awaken the desire to enjoy – whether it's beef rump steaks, roast pork with crust, veal medallions or lamb chops. Other motifs show the variety of uses for minced meat and sausage. Together with the detailed recipe books, they always offer new suggestions for delicious dishes. Festivals, barbecue season or other special occasions are always welcome occasions for unusual promotions. The campaign posters of the CMA help to draw attention to the varied offer on these occasions. Where does the beef have the ball? Where is the ham in the pig? Which delicious dishes can be prepared from veal or lamb? The new section posters provide the answers. They illustrate where which parts of beef, pork, veal and lamb are. They also explain which dishes can best be prepared from the respective pieces. In addition, the CMA continues to offer the popular white papers on issues related to a balanced meat diet. These deal with topics such as minerals or a fat and cholesterol-conscious diet. Learning coloring books explain everything to do with meat and how sausage is made in a playful way.

The CMA's current advertising material catalog summarizes all new motif, partial and promotional posters as well as recipe books and other brochures. It can be requested free of charge from: CMA, Department of Meat and Meat Products, Koblenzer Str. 148, 53177 Bonn or by fax: 0228 / 847-202.

Source: Bonn [cma]