“Wijzer met Vlees“ The meat guide

Help with choosing healthy and safe meat

Meat is a valuable food that goes well with a healthy diet. This is the basic message of the information office of the Dutch meat industry in its nutritional information for the (Dutch) consumer. The Nutrition Center, which is responsible for providing independent information on nutrition in the Netherlands, also wants to help consumers consciously choose healthy and safe meat. With this aim in mind, the nutrition center has developed the meat guide (Vleeswijzer) together with the information office of the Dutch meat industry and the authority for food and goods. The meat guide is at the heart of the “Wijzer met Vlees” (“Smarter with Meat”) campaign by the nutrition center.

The meat guide offers clearly arranged practical information for the selection, storage and preparation of meat. He deals with the most common meat parts of pork, beef, lamb, veal and chicken. For each piece of meat, the most common preparation method, preparation time and nutritional values ​​(energy, fat and saturated fats) are given. In addition, the meat guide contains a number of things worth knowing about the nutritional values ​​of meat as well as instructions for cooling, freezing and thawing. Finally, the meat guide provides information on the shelf life of the various types of meat when stored in the refrigerator or freezer and on the hygiene requirements for the preparation of meat.

The meat guide was printed on washable material and can therefore be hung up in the kitchen without any problems. Various media have also expressed their interest in the meat guide. For example, it was included in the magazine Libelle, the largest women's paper in the Netherlands. In addition, advertisements in various women's magazines and radio spots call for information on "safe and healthy meat" to be found. Furthermore, displays with a few copies of the meat guide were sent to all meat sales outlets. A total of around 650.000 copies of the meat guide were distributed.

Interested parties can e-mail a meat guide to the information office of the Dutch meat industry at This e-mail address is being protected from spambots To display JavaScript must be turned on! request. However, we would like to point out that the meat guide only in Dutch is available.

Source: Düsseldorf [dmb]