Alleged healing powers of "Noni juice" not scientifically proven

The alleged healing powers of so-called "Noni juice", which is mainly sold over the Internet at sometimes horrendous prices, have not been scientifically proven. This was pointed out by Secretary of State for Consumer Protection Emilia Müller in Munich.

Müller: "Noni juice is a fruit juice like any other. According to the current state of knowledge, it has no particular health-promoting effects. Consumers should know this before they pay a lot of money for the juice."

The juice of the "Indian mulberry" native to Polynesia is currently available under the name "Noni juice", mainly via the Internet. In some cases, prices of up to 65 euros are paid for 0,75 l of juice. According to the advertising, it is said to cure almost every disease. It is said to help not only against allergies, but also against diabetes or even cancer. However, these promises are in no way scientifically substantiated.

Müller: "A study by the EU's Scientific Food Committee for Foodstuffs from 2002 found that there was no evidence of any particularly health-promoting effects for noni juice. Advertising for the juice with health-related statements is therefore not legally permissible."

Source: Munich [stmugv]