New Zealand venison summer campaign

Positive feedback promises success across the board

The nationwide summer campaign for food retailers in the New Zealand deer meat industry runs until the end of August 2004. The campaigns planned over a period of three months are developing extremely positively for organizers and participants: unusually high meat sales, interested and enthusiastic end consumers and an unexpectedly high number of participants in the internet competition.

The starting signal for the summer campaign was an attention-grabbing advertising campaign in food, women's and lifestyle magazines. The response, especially to the competition on the Internet, has been overwhelming so far. More than 130.000 registrations for the draw in early September were counted. You can win two trips to New Zealand, exclusive Bocuse knives and practical barbecue sets. The tasting stand with a mobile kitchen is a great success: The tour with the corresponding product presentation at the POS, which has taken place in various stores so far, is fully booked until the end of August. The summer placement of venison from New Zealand, which is rather unusual for food retailers, was worth it in the truest sense of the word. The outstanding success of offering the product as a summer specialty ended with a total sell-out of the goods for most markets.

The New Zealand venison industry, with over 5.000 farmers and around 1.6 million venison, supplies the global demand for this top product. The low-fat, exceptionally tender and mildly aromatic meat is available all year round thanks to breeding. It meets all the requirements of modern, health-conscious cuisine and provides ideal variety on the menu all year round.

Source: Munich [ modem conclusa ]