Rügenwalder Mühle and KoRo start cooperation
Rügenwalder Mühle and KoRo will go together in the future. Through this unique cooperation, the range of both companies expands beyond the usual portfolio.
It is the start of a unique collaboration before the end of the year: The family business Rügenwalder Mühle and the Berlin food start-up KoRo have teamed up for a completely new product range of dry mixes.
“Aside from our products, the cooperation itself is an absolute innovation,” says Steffen Zeller, CMO at Rügenwalder Mühle. "We have combined our respective expertise to develop something completely new: Our experience and expertise in the area of meat alternatives meets KoRo's expertise in the area of dry products and storage. The perfect combination with which we 'It tastes best when everyone likes it' is now in to KoRo's online shop."
The new dry mixes are now available exclusively at www.koro.com. This is also absolute news for both sides: While KoRo, Rügenwalder Mühle, is adding another brand to its online shop for the first time, Rügenwalder Mühle products are also available online for the first time.
"When KoRo was founded in 2014, one of the things that motivated us was the lack of selection of basic ingredients for vegetarian and vegan cuisine in the supermarket. Meat substitute products were an absolute rarity, and Rügenwalder Mühle was a real pioneer even back then. We are happy to now be able to offer vegan food together “We want to enrich our food range with these innovative products and show that vegan nutrition can be quick and easy,” says Piran Asci, CEO of KoRo.
The four new dry mix products combine traditional taste expertise and powerful innovation: the selection ranges from the popular Rügenwalder Mühle classics such as Vegane Mühlen Meatballs, Vegane Mühlen Mince and Vegane Mühlen Filet, each in the Mix & Fertig version, to completely new products such as the Crispy Vegan Milled Bacon Bites Mix & Ready.
You can enjoy it from the bag to the plate in just a few steps and according to your own taste: All products are first simply mixed with water, then they have to stand for about 30 minutes and then they can simply be unshaped as required and, in the last step, fried until crispy become.
The Mix & Ready products offer a source of protein, are partly rich in fiber and, as in the case of the Vegan Mühlen Mince and the Vegan Mühlen Meatballs, are based on 100% soy from Germany. Thanks to the practical storage in the bag, the dry mixes have a long shelf life even without refrigeration and are therefore very suitable for any stock at home.
A major campaign to launch the products is planned together with the activities of both companies for Veganuary 2024. This includes various activations on the respective social media channels. In line with this, the products will not only be available online via www.koro.com, but also in grocery stores and on secondary placements.
