Andreas Wegeleben is the new Director of Marketing Communication at Bizerba

In April 2012, Andreas Wegeleben took over responsibility for global communication activities at Bizerba as Director Global Marketing & Communication. In this function, he reports directly to the management.

Andreas Wegeleben, 42, started his professional career in 2000 at the Cologne-based IT service provider Pironet NDH AG, where he concentrated on the retail and consumer goods industry segments as Head of Industry Marketing from 2005. In 2008 he moved to the marketing and online agency nexum AG. In addition to his work as Head of Marketing Services, as Account Manager he was responsible for customer business with companies such as FIFA, BMW Germany and GS1 Germany.

"In Andreas Wegeleben, we have gained a specialist for our company who has many years of experience in one of our core industries," says Andreas Wilhelm Kraut, Managing Partner and CEO of Bizerba. "In addition, he knows the agency side and therefore has the right qualifications to support Bizerba significantly in sharpening our communicative profile."

Bizerba has been determining technological development for almost 150 years and offers a portfolio of hardware and software that is unique in the world and has everything to do with "weight". Extensive services from advice to service and consumables to leasing complete the offer. "With the right mix of tradition and innovation, Bizerba sees itself as a sustainable and long-term service provider and market shaper," says Andreas Wegeleben. "I am very pleased about the opportunity to play a decisive role in this."

About Bizerba

Bizerba offers customers the branches craft, trade, industry and logistics worldwide with a unique portfolio of solutions consisting of hardware and software around the central size "weight". This company supplies products and solutions for the activities cut, process, weigh, cash, check, commission and distinguished. Comprehensive services from consulting to service, labels and consumables to leasing round off the range of solutions.

Since 1866, Bizerba has been shaping the technological development in the field of weighing technology and is present in 140 countries today. The customer base ranges from global trading and industrial companies to retailers, bakers and butchers. The headquarters of the group of companies, which has been family-run for five generations and has around 3.100 employees worldwide, is in Balingen in Baden-Württemberg. Other production sites are located in Germany, Austria, Switzerland, Italy, China, Mexico and the USA. In addition, Bizerba maintains a worldwide network of sales and service locations.

Image source: Bizerba

Source: Balingen [Bizerba]

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