Anuga and THAIFEX-Anuga Asia join forces in digital offers

Submitted by Fleischportal.de am March 26, 2021, Published in Trade fairs and events

Both this year's Anuga (October 9th-13th) and the newly scheduled THAIFEX-Anuga Asia (September 29th-October 3rd) are very well positioned so far. While the world's largest trade fair for food and beverages can currently boast a high occupancy rate comparable to the previous event, more than 70% of the previous exhibitors have also registered at Asia's most important F&B trade fair. Both trade fairs are planned in a hybrid format. As a result, the familiar face-to-face fair will also be supplemented by digital services. In addition to participation in the face-to-face event, which enables greater market penetration and personal exchange, which is so important in an international context, it is precisely these additional digital offers that, in addition to the proximity of both trade fairs, offer common points of contact and numerous synergies to provide the exhibitors with an attractive participant package to tie up.

“One of the positive results of the pandemic is that we have worked flat out to create new, digital solutions that enable us to offer our customers the best possible offer that is tailored to their specific interests. Not only can the exhibitors take part in one event physically and the other virtually, the visitors can also enjoy two high-performance event platforms to use the content of both ANUGA and THAIFEX-Anuga Asia ", explained Anne Schumacher , Head of the Nutrition and Nutrition Technology division at Koelnmesse GmbH.

Thai exporters can get started with the THAIFEX Virtual Trade Show (VTS) - a 365-day initiative of the Department of International Trade Promotion (DITP) - as early as May as part of the new expanded "Hybrid +" format of THAIFEX-Anuga Asia. In addition, Asia's most important F&B trade fair is planning a number of other digital initiatives for all participants, including online matchmaking and webinar sessions, by the new date.

The new digital offer “Anuga @home” provides additional coverage for exhibitors and visitors to both trade fairs. Anuga customers and those interested in THAIFEX-Anuga Asia can thus use additional digital services and virtual program items such as panel discussions, digital exhibitor showrooms, networking and live streaming. In addition, the contents of THAIFEX-Anuga Asia can also be made available to Anuga participants via the Anuga @home as a co-sharing platform. With its global focus, Anuga primarily offers access to a wide variety of markets around the world, while THAIFEX-Anuga Asia focuses on the Asian market. In addition, the interlinking of the digital offers creates further options in the area of matchmaking and networking, which generates new contact points and further business potential, especially for international buyers.

Anuga south entrance

Koelnmesse - Global Competence in Food and FoodTec:
Koelnmesse is an international leader in organizing nutrition fairs and events for the processing of food and beverages. Trade fairs such as Anuga, ISM and Anuga FoodTec are established as leading trade fairs worldwide. Koelnmesse not only organizes in Cologne, but also in other growth markets around the world, e.g. B. in Brazil, China, India, Italy, Japan, Colombia, Thailand and the United Arab Emirates food and FoodTec fairs with different focuses and contents. With these global activities, Koelnmesse offers its customers tailor-made events in different markets that guarantee sustainable and international business.

More info: https://www.anuga.com/