1. Vegetarian hot dog: Rügenwalder cooperates with BackWerk
In cooperation with Rügenwalder Mühle, BackWerk is expanding its hot dog range to include a vegetarian option. The "Rügenwalder Mühle Veggie Dog" is prepared with the Vegetarian Mühlen Sausage and will be available from February as part of a national campaign in all BackWerk stores in Germany. From February 2020, there will be a vegetarian hot dog in Germany for the first time at BackWerk. In addition to the established Classic, Bacon and BBQ Triple Cheese variants, the Rügenwalder Mühle Veggie Dog will be available in all BackWerk stores as part of a campaign from February 4 to April 13, 2020.
The Rügenwalder Mühle Veggie Dog comes in a rustic multi-grain baguette roll, is prepared with fresh avocado & tomatoes and the Vegetarian Mühlen sausages from the Rügenwalder Mühle and baked in the oven with mild Gouda cheese. “The hot dog has been one of our most popular snacks since it was launched in 2017. We believe that this innovative product will meet the increasing demand for meat-free alternatives. In this way we show that classic snacks and new consumer expectations complement each other deliciously. We are delighted to have Rügenwalder as a cooperation partner for this campaign, ”said Gordon Faehnrich, Managing Director Concepts at Valora Food Service Germany.
Rügenwalder Mühle as an expert in vegetarian products
BackWerk has found an ideal cooperation partner in Rügenwalder Mühle. The food manufacturer now makes around 35% of its sales with vegetarian / vegan products. The project managers Julia Adden, Junior Manager New Channels, and Lars Theurich, Brand Manager Sponsoring & Cooperation, are pleased about the cooperation with Valora: “We are very excited about the project and look forward to its implementation. Because the hot dog is a very popular snack classic, now also available as a veggie version, we can show even more consumers how delicious vegetarian alternatives are and, above all, appeal to curious new customers. "
BackWerk focuses on meat-free alternatives and seasonal products
The Rügenwalder Mühle Veggie Dog fits perfectly with the BackWerk motto Always a green alternative, which this year aims to stimulate the range through sustainability - including the recent switch to Fairtrade coffee in January, meat-free alternatives and seasonal products such as strawberries .
Whether the Rügenwalder Mühle Veggie Dog will also be included in the BackWerk range during the campaign period is determined by the guests' acceptance. “BackWerk relies on a democratic decision-making process in which both our franchise partners and, of course, our guests play an important role. Of course we wish this great cooperation product maximum success, ”said Faehnrich.
