Parmaschinken - 100 % naturbelassen
No nitrites. No nitrates. No preservatives. No dyes. Although Italians still consume the most Parma ham, Germany, along with France, is the most important European export market for this traditional EU-protected ham specialty from Emilia-Romagna. In order to continue to promote German consumers' joy and enjoyment of the classic ham, the Consorzio del Prosciutto di Parma has been cooperating with grocery stores and delicatessen chains for many years and is implementing activities nationwide at the POS and digitally.
This year the focus is on the message “Parma ham – 100% natural”, which draws customers’ attention to an essential characteristic of the air-dried ham from the Parma region. It is communicated that all that is needed to produce Parma ham is a leg of pork, sea salt and a lot of time and that no colors or additives are used.
The activities at the POS are diverse and individually tailored to the trading partner. In addition to the tastings, at which freshly sliced Parma ham is offered and everything worth knowing about the specialty is taught, the customer sees shelf stoppers, recordings on counter screens, listens to the store radio and reads image advertisements. Consumers are also reached online via newsletters or advertising on the websites of trading partners. The customer can also find out more on social media channels and, as an additional incentive, take part in an attractive competition. As a further service, the Consorzio del Prosciutto di Parma offers participation in customer events and the training of specialists.
https://www.prosciuttodiparma.com/de/
