Via online application for the PR prize of the butcher's trade
Butchers' guilds and companies can now take part in the new PR prize of the German butcher's trade. Registration is easy online on the website of the German Butchers' Association. Starting this year, the economic development agency for the butcher trade will award the PR prize of the German butcher trade for the excellent public relations work of butchers' guilds and specialist butcher shops. The prize is the further development of the "Rudolf Kunze PR Prize", which has been awarded for over twenty years by the business development agency for outstanding work in the guild.
The new prize also focuses on the good idea and its implementation, impact and success in public, but the focus is more than before on the new electronic media, especially social media. The same applies to campaigns, projects or measures by butchers' guilds with a focus on innovation, young people and digital communication. Many companies use Facebook and Instagram today for original recruiting and many guilds also use digital communication channels for public relations.
But classic PR measures with regional media or traditional advertising campaigns are still worthy of an award. The role model character is also important for the good rating, because with the new award - as with the previous award - above all the companies and organizations in the butcher trade are to be encouraged to do their own PR work. For this reason, guilds and companies can also be suggested by their friends and fans for participation in the new PR prize.
Participation made easy
The application process has also been fundamentally changed and significantly simplified. Participation is now possible via a clear online form on the website of the German Butchers' Association. All information important for the assessment is entered there directly, documents can be uploaded and online receipts can be stored. Although this significantly reduces the effort and processing time for the applicant, a detailed description of the campaign or project is still possible.
The PR Prize of the German Butchers' Trade is endowed with 3.000 euros. Within the scope of the PR Prize, butchers' trade guilds can take part in the promotional prize for specialist butchers' shops offered by the afz - Allgemeine Fleischer Zeitung. This is endowed with 500 euros. Participation is via the same form. The first award of the new PR prize of the German butchers' trade takes place at this year's butchers' association day in Munich.
PR prize of the German butcher trade
