Go for gold!

With the Olympic competition from Wolf to Athens for the summer games

2004 is all about the Olympic Summer Games, which this year will return to their homeland in Athens. The place that marked the rebirth of Olympia at the end of the 19th century, one and a half millennia after the Roman Emperor Theodosius banned this "pagan festival of the Hellenes" after the 292nd Olympiad in AD 393. In 1896 the time had finally come again: King George I of Greece opened the resumption of the Olympic Games with the words: 'I declare the games of the first Olympiad of the new era open!'

For the Wolf company, the specialists in really good sausage from Bavaria and Thuringia, an excellent occasion for an Olympic consumer competition that also fits perfectly in the sporting spirit. After all, Wolf always achieves top performance in culinary terms, which is proven by the impressive number of medals and awards for top quality.

And so the raffle is also under the motto Thuringian specialties "Go for Gold", for which nobody less than the extremely likeable five-time discus world champion Lars Riedel could be committed as godfather! There is a dream prize to be won: a trip for two to the 2004 Olympic Games in Athens with tickets to the discus competition. Entry tickets are available in stores and online www.wurst.tv.
 
There you have to answer a question about the most popular Thuringian sausage specialty, the Thuringian Rostbratwurst. It is celebrating its 600th birthday this year - with the European protection of origin as a birthday present.

With this in mind, go for gold with Wolf, the specialist for Olympic-quality sausage!

Campaign period: March - June 2004

Campaign elements: on-pack stickers, participation cards, sales campaigns, internet sweepstakes

Source: Schwandorf [Wolf]