Free information hotline informs consumers about the production of beef

More knowledge about meat

Trust requires knowledge. This also applies when shopping for groceries. Consumers have therefore recently received important information on the subject of beef via a free information hotline. By calling 0800-2001060 you can find out everything you need to know about keeping, feeding, slaughtering and cutting up cattle, about European legislation, national laws and ordinances, and about marking of origin and labelling. There is also interesting information about the nutritional significance and the many ways in which beef can be prepared. Those who prefer to have the information in black and white can also find everything on the CMA website at http://www.cma.de/wissen_76654.php or on the online pages of the EU at http://europa.eu.int/beef_info read. For example, the feeding of animals and the quality of feed are regulated by strict laws in the EU. In Germany, the Feed Act determines which requirements the feed must meet in terms of their ingredients and which products are allowed to come onto the market at all. These legal requirements guarantee that the animals are supplied with essential nutrients to meet their needs and thus ensure their health and the production of high-quality animal food.

The consumer also learns that beef is an important supplier of high-quality protein, of essential vitamins and minerals and is therefore a valuable food item in a balanced diet. For example, beef contains high-quality iron, which the human body can utilize much better than plant-based iron. It is also an important source of this trace element due to its high zinc content and good usability.

The information hotline and the website are part of the nationwide information campaign "Meat: Yes, of course!". The CMA is currently conducting this with the participation of the European Union.

With the campaign, the CMA is continuing its extensive information work on the subject of meat. It has been a focus of the CMA's work in recent years and aims to provide consumers with comprehensive information about beef and its production. Together with the QS system, which stands for tested quality assurance for food, the trust in beef from German origin is to be further strengthened with factually sound information.

Source: Bonn [cma]