Turkey meat more in demand
Prices tend slightly upwards
Local consumers may not find low prices for turkey meat that often in the near future because the slaughterhouses have raised their selling prices slightly, especially at the lower end of the range. Reason: The demand for turkey meat has recently increased significantly, on the other hand, supplies from other EU countries are no longer as extensive. The total supply from domestic and foreign production is therefore currently not very plentiful on the German turkey market. Therefore, in the weeks that follow, consumers will continue to see slightly higher turkey meat prices than last year. Fresh turkey schnitzel, for example, cost an average of EUR 7,85 per kilogram at the store level in July, twelve cents more than in July 2003 and 33 cents more than in July 2002.In the current year, German consumers have not gone to discount stores as often to buy fresh turkey meat – this poultry is only available in small quantities frozen. In the first half of 2004, only 26 percent of the quantities of fresh turkey meat bought by private households were purchased from discounters; this percentage was still 30 percent for the whole of last year. One reason for the trend reversal is likely to be the pricing of the discounters, which have significantly increased their prices for fresh turkey meat. At the end of June, a kilogram of fresh turkey schnitzel cost an average of EUR 6,72 in discount stores, almost 13 percent more than in the same period last year. In consumer markets, on the other hand, this section was only two percent more expensive than at the end of June 7,82, at an average price per kilo of 2003 euros Lost price leadership.