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In an interview with the Vieh und Fleisch Handelszeitung (VfZ), the CEO of the Bestmeat Group, Dr. Uwe Tillmann, in the edition of April 27, 2004 also about branded meat programs. VfZ wanted to know whether the branded meat programs would continue in the individual companies.
Dr. Tillmann said in no uncertain terms that this would only be the case if it paid off. It would make no sense to operate elaborate branded meat programs without the bottom line being left with something. It cannot be that branded meat programs are only operated to generate the following: enormous effort for the farmer, considerable costs for program-specific certification and higher costs in the slaughterhouse. Ultimately, this group also included the buyers who could not enforce the higher prices for the meat produced in this way if they were to be resold and would ultimately lower the price at the slaughterhouse.
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The Gausepohl Fleisch, Dissen group of companies expects positive impulses for their own company from the eastward expansion. In particular, the delivery of pork to the accession countries, according to the managing partner Franz Gausepohl, would increase in the near future. In recent years, the company has prepared well for the expansion and intensified activities in Eastern Europe.
In addition to its headquarters in Dissen, the group of companies operates seven meat centers in Germany as well as trading offices in all of the acceding countries as well as in Russia and Romania. Gausepohl slaughters over 1 million pigs per year (2003) and thus has a market share of 2,5% in Germany. For the current year one even expects an increase to 1,1 million pigs. In 2003, sales fell slightly to EUR 400 million due to the low price level. Nevertheless, in contrast to 2003, the figures were in the black in 2002. Last year Gausepohl had 816 employees.
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New TV commercial brings the QS food certification mark closer to an audience of millions
Barbecue preparations in the garden at home: she packs the baked potatoes outside, he prepares the meat in the kitchen. "And? All right? ”- the question from the garden. “Of course, honey!” - the answer. So the first sequence of the new TV advertisement for the QS certification mark. From May 03, 2004, the CMA will bring summer mood into German living rooms with the spot on the topic of barbecuing in the ARD evening program and advertise the QS food certification mark with trust and partnership-based security. Always between 19.00:20.00 p.m. and XNUMX:XNUMX p.m., the question “How safe?” Is followed by a reference to products with the QS certification mark - “So safe!”. The CMA Centrale Marketing-Gesellschaft der deutschen Agrarwirtschaft mbH relies on television advertising in order to present the QS certification mark to an audience of millions and thus further increase awareness.
With QS, the German economy, together with the CMA, launched a transparent system in October 2001 that stands for cross-level process assurance in the production, processing and marketing of food. Starting with pork and beef, the QS system was expanded in 2003 to include poultry. At the beginning of this year, the fresh fruit, vegetables and potatoes product groups were added to the QS scheme. Further product groups are to follow.
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EDEKA stores better than the overall market
EDEKA Minden-Hanover increased sales in 2003 by 1,8 percent compared to the previous year to 4,74 billion euros (previous year 4,65 billion euros including EDEKA Nordwest and EDEKA Berlin-Brandenburg). The operating result amounted to 43 million euros (previous year: 54 million euros), 0,9 percent of sales. On a comparable previous year basis - including the results of the shareholder cooperatives - the operating result was 49 million euros or 1,0 percent of sales. At 49,8 million euros, EBIT was above the previous year's figure of 45,8 million euros. At 97 million euros, investments remained below cash flow, which at 98 million euros was 2,1 percent of sales. Dirk Schlüter, spokesman for the management of EDEKA Minden-Hannover Holding GmbH, rated the course of business last year as satisfactory. "2003 was a year of retail for us: We spent 50 million euros to strengthen it, 19 million of which were unplanned." Surrender of earnings in favor of the retail trade - that was the guideline of the business policy of Minden Holding's managing directors Dirk Schlüter, Hilko Gerdes, Heinz-Jürgen Klöpper and Hartmut HG Wagner.
The connected retail stores achieved sales above the previous year's level. The EDEKA stores in particular developed better than the overall market. On a comparable sales area, they increased their sales by 2,5 percent. Once again, the independent EDEKA salespeople proved to be particularly successful with a 2,8 percent increase in sales and in the core sales area of EDEKA Minden-Hannover even with a 3,5 percent increase in sales. The most significant growth was achieved by the independent retail e-new-purchase stores in this area with a sales increase of four percent. "Our full-range retailers vigorously countered the discounters in 2003," said Schlüter, satisfied with the development in the retail sector. With 23 stores that were handed over to independent retailers in 2003, EDEKA Minden-Hannover continued its successful "privatization strategy". Since 1999, the number of stores transferred to independent retailers has increased to 174. Greater proximity to the market and customers, greater motivation of employees and greater speed in implementing market trends are among the decisive competitive advantages of entrepreneurial independent EDEKA merchants. In addition to retailing, EDEKA Minden-Hanover, as the top-selling of a total of seven EDEKA regional companies, operates delivery and C + C specialist wholesalers, production companies for freshly baked goods as well as meat and sausage products. The company employs around 2003 people and 27.500 trainees in a business area that has stretched from the Dutch border and the East Frisian Islands to the Polish border since the beginning of 1.525 and encompasses large parts of Lower Saxony, East Westphalia and the federal states of Bremen, Saxony-Anhalt, Berlin and Brandenburg .
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Bavaria's Agriculture Minister Miller initiates joint action by hunters and butchers
Just in time for the opening of the hunting season on May 1st, Agriculture Minister Josef Miller presented a joint marketing campaign by Bavaria's hunters and butchers. The minister initiated the cooperation in order to open up new market opportunities for local game meat. "Game from local territories stands for a well-known origin, short transport routes, optimal freshness and the highest quality," said Miller at the presentation of the "Game from the region" campaign in Munich. The State Hunting Association and the Butchers Association want to use synergies, identify interested parties and mediate regional partners by exchanging addresses. "This is an ideal example of regional cooperation to market domestic products," said the minister.
Hunters and butchers work hand in hand in order to offer the consumer the highest level of meat enjoyment from nature: hunting and professional craftsmanship guarantee high meat quality. Miller: "No wonder that game from Bavarian territories is very much in vogue with nutrition and environmentally conscious connoisseurs." A leaflet that is available from butchers as part of the campaign gives consumers tips on how to prepare game meat from the region quickly and easily.
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TV tip: 04-05-04 22.15 SAT1
On May 4th Ulrich Meyer will present a special advertisement for the butcher's trade in AKTE 04/19 - REPORTER DECKEN AUF [22.15:1 pm - SATXNUMX]: a butcher and two butchers show whether they are fit to work for an American butcher.
The SAT1 magazine AKTE has been dealing with emigration for a long time. In order to describe the topic out of personal concern, the Brodowski family was (is) reported on, who moved to the vicinity of Boston. In one of the reports, the television team also spoke to a German-born butcher in the Boston area. The good man expressed the desire to find a German butcher for his production, because this was the only way to ensure the craftsmanship he wanted. The response to this request surprised the AKTE editorial team: More than 50 applications for the vacant position were received in Berlin.
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Loccumer Appeal: Strengthen school authorities now
The federal government is supporting the establishment and expansion of all-day schools with the "Future Education and Care" investment program. In the "Loccumer Appeal", numerous experts from the fields of environment, education, health and nutrition are now calling for the educational policy mandate to be combined with a "nutrition turnaround" in schools and for the school authorities to be strengthened in this task. The aim must be both healthy school meals and the development of a sustainable nutritional culture.
"The federal government is currently funding the expansion and development of all-day schools. However, the question of healthy and sustainable nutrition for schoolchildren is neglected here," notes Dr. Ulla Simshäuser, health expert at the Institute for Ecological Economy Research (IÖW). At the same time, it is about setting up new structures for school catering. "Up to now, school authorities have been left alone with this important task. The price alone, not the quality, decides on the lunch menu." In an urgent appeal to the political decision-makers, more than 100 participants in the conference "What do people eat" called for more support from the school authorities in the municipalities. The conference was organized by the Evangelische Akademie Loccum in cooperation with the research association "Ernahrungswende".
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ZMP consumer preview of agricultural markets
Numerous seasonal products from German production spice up the range of agricultural products in the coming weeks of May, and grill fans and asparagus lovers in particular can expect a large and inexpensive offer in the coming weeks. A diverse range of grilled items will be available at the meat and poultry counters, which are expected to be available at similar consumer-friendly conditions as in the previous season. Beef and veal will also not cost more than last year, and lamb is significantly cheaper.
Among the seasonal items at the vegetable stalls, German asparagus is the main focus, and should the weather be good, there should be plenty of it. The area for the 2004 season has grown again. In the second half of May, the supply of local strawberries will also increase, but imported goods from southern Europe will probably still dominate. When buying new potatoes, consumers must expect higher prices than last May, because the market will continue to be only just supplied with enough foreign goods. The demand for early produce is particularly high this spring because the stocks from domestic storage from the autumn harvest of 2003 are used up early. In addition, the supplies from Italy and Spain are delayed, and a significant supply of domestic new potatoes is not to be expected before the end of May.
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foodwatch publishes nitrofen study
Two weeks after the public prosecutor's investigation into the nitrofen scandal was closed, foodwatch reveals new facts. They come from an expert opinion, which was kept under lock and key, which the University of Rostock prepared on behalf of the Neubrandenburg public prosecutor's office. Foodwatch documents the report on the Internet so that the population can form their own opinion about the nitrofen case.
"The quantities of nitrofen in the affected warehouse were enough to poison thousands of tons of feed. The report confirms earlier foodwatch research, according to which the scope of the nitrofen scandal is far greater than previously known," said foodwatch spokesman Carsten Direske.
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Livestock and Meat
Business in beef in the wholesale meat markets was disappointingly quiet. Hardly anything changed in the cost of beef carcasses. Even parts of it could only be sold hesitantly, at best under the previous conditions. At the slaughterhouse level, the prices paid for young bulls came under pressure in most regions of Germany. The price discounts ranged between three and eight cents per kilogram. The decisive factor for this development was less the supply than the very unsatisfactory proceeds for young bull meat at home and abroad. Young bulls R3 brought in an average of 2,46 euros per kilogram of slaughter weight, four cents less than before. In contrast, there were more favorable marketing opportunities for the still very small range of slaughter cows, which resulted in stable payout prices. As in the previous week, the federal budget for cows in class O3 was 1,84 euros per kilogram. The sale of young bull meat to neighboring countries was only possible under unchanged conditions. The shipping of rear meat from female animals to France went more smoothly. Exports to Russia are still possible after the import ban has been postponed. - The further development of the beef market is fraught with uncertainties due to the eastward expansion of the EU. The young bull prices are likely to remain weak, and little changes in the price level are expected for cows for slaughter. - The veal supply in the meat wholesale markets was limited and could be sold at stable to fixed prices. The prices for calves for slaughter are at a comparatively high level. For slaughter animals that were billed at a flat rate, the providers received 4,73 euros per kilogram of slaughter weight, three cents less than in the previous week. - The prices for farm calves developed inconsistently.
