Targeted consumer uncertainty instead of factual consumer information

The Federation for Food Law and Food Science (BLL) considers Greenpeace's current campaign against individual companies in the food industry to be irrelevant and misleading. An attempt is made to use terms such as "GM milk" to deliberately instrumentalize consumers against individual companies without any scientific basis.

The fact is that products from animals that have been fed with genetically modified feed do not contain any genetically modified material according to the available scientific knowledge. There are also no changes in terms of ingredients or quality. Finally, there are currently no approved genetically modified animals, so the corresponding animal products do not come from genetically modified organisms (GMOs). Such products can therefore not be described as genetically modified food.

1.   0 comment
2.   Displayed 630 times

Slightly more German lamb, decline in the EU

In Germany, the producer prices for slaughter lambs have not reached the very high level of the previous year since the beginning of 2004, but they are still above the average of the past ten years. The production of sheep and goat meat increased slightly in this country in 2003 compared to the previous year. Contrary to the trend in the EU, a slight increase in production is also expected for 2004. Lamb prices have been falling since 2001

In 2001, which was marked by the outbreak of foot-and-mouth disease, there was a sharp rise in producer prices for slaughter lambs not only in Germany but also in the EU countries that are important for sheep and lamb meat production. Responsible for this development was the drastic supply shortage against the background of the foot and mouth control measures in the United Kingdom. On average for 2001, the price for lambs billed according to slaughter weight was EUR 4,27 per kilogram in Germany, which was at least 87 cents per kilogram more than a year earlier.

1.   0 comment
2.   Displayed 791 times

Chicken meat offered at consumer-friendly prices

Poultry, also ready-seasoned for the grill, is currently available in sufficient quantities, so that even during the grilling season there will be little change in the previous prices if demand is high.

In Germany, chicken meat ends up in the shopping trolley more often than turkey meat, which is currently being reinforced by the cheaper chicken prices. On average in May, a kilogram of fresh chicken schnitzel cost 7,64 euros, 24 cents less than a kilogram of fresh turkey schnitzel. Compared to the previous year, shops asked around 1,4 percent less for this piece of chicken, and 3,7 percent more for turkey escalope. In special offers in shops, however, you can sometimes get breast meat from chicken or turkey for the same price and pay just under five euros.

1.   0 comment
2.   Displayed 835 times

The heads and experts of the southern piglet departments from Bavaria and the Franconian piglet marketing company met in the Fleischwerk Pfarrkirchen for a national exchange of experience. Representatives from the marketing regions of Augsburg, Landshut, Maierhof/Pfarrkirchen, Bamberg and Lower Franconia were gathered to discuss current developments and problems in piglet marketing.

Of course, a lot of space was given to the topic 'QS – Quality and Safety', which now, after extensive integration of the fattening stage, is also to be implemented by the actual producers at the piglet stage. Despite gratifyingly good participation rates from the regions, a good deal of skepticism about the necessity, the costs and the effort of this innovation could not be concealed. When piglets are reared directly at the fattener, constant increases are recorded. The experts unanimously see it as an opportunity to improve the profitability of pig fattening. This topic will continue to receive a great deal of attention.

1.   0 comment
2.   Displayed 877 times

For the first time at the IFFA, the DLG honored the winners of its international junior competition for ham and sausages in 2004. DLG department chair Prof. Dr. Achim Stiebing presented the certificates to the trainees together with the editor-in-chief of the Allgemeine Fleischer Zeitung (afz), Rainer Schulte Strathaus. Prof. Stiebing thanked the Federal Association of the German Meat Industry and the German Butchers' Trade for the financial and non-material support of this event, "which shows once again that promoting young talent is a joint task."

1.   0 comment
2.   Displayed 769 times

Preview of the ZMP for consumers

 Sufficient production and good harvests, especially for seasonal products, mean that German consumers will be able to buy most fresh agricultural products at consistently low prices in the coming weeks of June. Grilled meat and chicken, eggs and yoghurt, strawberries and melons, salads and fruity vegetables will usually be available for the same price as last year or even a little cheaper. Pan-fry items are coming to the fore

There is no shortage of short frying items for barbecuing, which are a hit at the meat counters when the weather is nice and are often offered at particularly low promotional prices. The range of slaughter cattle and slaughter poultry on the German market is sufficient for the demand, the shop prices are mostly at the previous year's level or below. Only turkey meat is generally a little more expensive than in the off-season, so it's worth taking advantage of the store's specials.

1.   0 comment
2.   Displayed 974 times

However, the degree of self-sufficiency fell in 2003

In Germany, poultry was one of the growth products in 2003; This is shown by the supply balance for the German poultry market agreed between ZMP and the Federal Ministry of Consumer Protection. For example, the per capita consumption of poultry meat increased quite significantly last year, despite all the effects of avian influenza in the Netherlands. According to preliminary information, it amounted to 18,2 kilograms per inhabitant, which was 1,0 kilograms more than in 2002. This means that the previous record level of the "BSE year" 2001 was already back.

It is remarkable that this consumption level could be reached again so quickly after the decline in 2002. The thesis that there is still potential for growth in the poultry market with regard to the development of consumption was confirmed at least in 2003. Compared to other EU countries, however, Germany is still at the bottom end of the consumption scale. In the case of chicken meat in particular, the company occupies one of the last places, while in the turkey market it is at the forefront in an international comparison.

1.   0 comment
2.   Displayed 812 times

Nationwide promotional campaign by the CMA for meat and sausages

"Let's go. brunch with! Meat and sausages – variety that's fun” – this is the motto under which the CMA Centrale Marketing-Gesellschaft der Deutschen Agrarwirtschaft mbH is conducting a nationwide sales promotion campaign for meat and sausages from May 21st to June 25th, 2004.

On the subject of brunch, the CMA provides all butcher shops with an extensive promotional set. This includes a new recipe brochure, attractive motif posters, offer posters for the product range and eye-catching window stickers. There are decorative balloons for young customers to go with the theme of light indulgence. In addition, there is a brunch competition with culinary prizes. The "Brunch" promotional campaign exudes Mediterranean flair through bright colors and the imaginative decoration of the dishes.

1.   0 comment
2.   Displayed 741 times

CMA exhibition shows children how to use food consciously

Seeing, hearing, feeling, smelling, tasting: our senses are vital. We need them to communicate with other people, to face dangers, to experience beautiful things, but also to eat a balanced diet. Our sense of smell and taste help us to recognize food in its natural form. They remind us of delicious foods and thus shape our taste preferences, which often determine our eating habits for the rest of our lives. It is therefore important to sharpen these senses from an early age.

For this reason, the CMA Centrale Marketing-Gesellschaft der Deutschen Agrarwirtschaft mbH developed the "Participation Nutrition Show". Under the motto "Open your mouth - close your eyes. Enjoy with all your senses” the exhibition premiered on May 17th in the leisure and recreation center in Berlin-Wuhlheide. "We want to show children, their parents and teachers ways to discover the variety of tastes in a balanced diet in a playful way and with all their senses," says Andrea Zimmermann, who is responsible for product marketing for meat / meat products / eggs / poultry / honey at the CMA.

1.   0 comment
2.   Displayed 828 times

CMA export barometer confirms optimism in the industry

The export climate in the German food industry has increased for the second time in a row. This is the result of a current survey of 400 export managers commissioned by the CMA Centrale Marketing-Gesellschaft der Deutschen Agrarwirtschaft mbH and the ZMP Central Market and Price Reporting Office. "The trend that exports are an important driver of the economy is also reflected in the agricultural sector," explains Holger Hübner, export expert at the CMA.

The agricultural export barometer, which is surveyed every six months, examines the important indicators export climate, business situation and business expectations. These can have values ​​between +100 and -100. Positive values ​​stand for a majority that is optimistic about the business situation, for example. In May 2004, the current export climate index was higher than it had been for three years. Since May last year alone, it has risen by 17 points to 39 points. This confirms the company owners' optimistic view of the future. The business situation and business expectations indicators are also well above the previous year at 37 and 40 points respectively.

1.   0 comment
2.   Displayed 670 times

A total of 7% more visitors from around 100 countries and 3% more visitors from Germany - the IFFA 2004 in Frankfurt turned out to be a successful leading trade fair for the meat industry and the butcher trade.

Against the background of the 50th anniversary of the GILDE brand, which was omnipresent at the ZENTRAG eG stand in Hall 6.0, new products, product relaunches and ranges were successfully presented.

1.   0 comment
2.   Displayed 645 times