Associations

YouTubers recruit young people for the butcher's trade

As part of the joint advertising, the German Butchers' Association has realized a young talent commercial with social media influencers for the first time. Influencers are personalities who have a large circle of followers on social networks. This consists mostly of young people who share similar interests as the influencers they are fans of...

Read more

Explanatory film complements Fleischer's promotion of young talent

Frankfurt am Main, June 2018. The German Butchers' Association has published a short animated film that shows how member companies can make the best possible use of recruiting young talent in the butchers' trade. The explanatory film shows how business owners can connect their own company with the butcher trade's recruiting portal...

Read more

Rudolf Kunze PR Prize 2018

Frankfurt am Main, April 2018. The Rudolf Kunze PR Prize is awarded to butchers' guilds that conduct particularly active and successful public relations work. In order to also give smaller guilds with original ideas a chance at an award, the prizes, which are endowed with 3.000 euros, are awarded in the categories "Best overall concept", "Best individual campaign" and "Best f-brand presentation"...

Read more

National team inspires youngsters

Frankfurt am Main, February 27, 2018. "The newly founded national team for the butcher trade should act as a brand ambassador for the industry." This is how DFV President Dohrmann described the task of the national butcher team, whose representatives are now part of the trade and experience fair. ..

Read more

Generation change among the butcher youths

The junior association of the German butcher trade has a new board. The 27-year-old master butcher Johannes Bechtel succeeded Anna Brüggemann as chairman of the junior butchers. Bechtel, who comes from the Hessian Schwalm-Eder district and completed his master's degree in economics in Frankfurt am Main, works in the family-owned company...

Read more