Notorious Zapper or commercial break connoisseurs - market researchers and advertising psychologists try to find out with the help of test supervisors and subjects, such as billboards, shop windows and commercials are accepted. The software SHORE? the Fraunhofer Institute for Integrated Circuits IIS will help determine if the message is getting through.
Organic grocery groups with the highest sales in the food retail trade again achieve double-digit plus - organic buyers bring food retailing sales and frequency - convinced organic customers do not change their shopping behavior even during the crisis
Climate-friendly consumer behavior can become another pillar of climate protection and offers companies considerable market opportunities. So far, however, this potential has hardly been used. This is shown by the results of the 2 ° study "Climate protection for everyone!", Which was carried out by the market research company GfK and the consulting company Response on behalf of the "2 ° - German entrepreneurs for climate protection" initiative. Accordingly, consumers want better orientation aids through clear labeling and a larger range of climate-friendly products. Consumers, on the other hand, reject consumption, limit the variety of products or noticeable price increases for climate protection.
Not even every fifth working person who goes to a cafeteria or snack bar for lunch is satisfied with the offer. The Germans complain above all about too much fat (37%), flavor enhancers and additives (36%) and lack of freshness (27%). These are the results of a representative survey (1003 respondents), which the health magazine HEALTHY LIVING commissioned together with the DAK (issue 03/2009 now in stores).
In the current uncertain times, many companies find it difficult to stand out from the competition with core products. Services are therefore increasingly becoming a decisive competitive advantage. According to a report by the Financial Times Deutschland, ex-Sony boss Nobuyuki Idei believes it is not advisable for Japanese industry to focus on producing cars and televisions themselves. Rather, manufacturers would have to mix their products with other services in order to stand out from the crowd. As an example, he cited Amazon's Kindle. The electronic reading device entails the sale of books.
If the Germans could only do as they wanted, the quality of life in Germany would be a lot higher. Because the wishes and ideas of the Germans often have little to do with the reality of life. This is now proven by the current Nestlé study, which examined the eating and drinking habits of the Germans in great detail and compared them with their wishes and ideas. Around 4.000 Germans were comprehensively interviewed for this, some of them in in-depth interviews lasting several hours, and verified by means of secondary analyzes. In addition to the renowned Institute for Demoscopy Allensbach, a team of experts from the Boston Consulting Group was commissioned to analyze and prepare the data material.
So far, paying by mobile phone has been a story in Germany with no (good) ending. At the beginning of 2008, there was a mood of optimism on the German m-payment market, because a number of new providers were heavily entering the market, one year later, the emerging Near Field Communication Technology (NFC) was mentioned almost exclusively. The MCTA 2009 conference on January 26 and 27 will analyze the status of the German m-payment market in an international comparison.
Reliability, quality and flexibility are prerequisites for optimally supplying business partners and consumers with flawless products and asserting themselves on the market. Software and weighing technology play a crucial role in filling quantity controls. Together with the technology manufacturer Bizerba from Balingen, the REWE Group has developed an easy-to-use filling quantity control system to check the filling quantities of the delivered finished packaging in the incoming goods department.
The Federal Institute for Risk Assessment (BfR) has the legal mandate for risk communication. After six years that the BfR has now existed, it is playing a recognized pioneering role in this area. At the first BfR Risk Communication Symposium in Berlin, the department of the same name presented the results of its scientific work to the interested specialist public and discussed the claims and reality of communication, evaluation and participation with experts. "Our research projects show that the way consumers perceive risks must be taken into account in order to communicate risks effectively," says BfR President Professor Dr. Dr. Andreas Hensel. The instrument of the consumer conference was used as a successful citizen-friendly dialogue process. The regular evaluation of the effectiveness of the risk communication measures performed has also proven itself.
Marketing budgets are currently not very creative: they are frozen or cut across the board with reference to the economic crisis. However, this procedure is particularly devastating for brand manufacturers, where the brands are a significant part of the company's value. One way out is the efficient purchase of marketing services in order to achieve marketing goals with a lower budget. Decision-makers underestimate the share of marketing services in the total purchasing volume. Around 14 percent of the indirect, non-production-related procurement volume in all industries is marketing expenses, compared to the total costs it is around four percent. Now, according to the purchasing consultants Inverto, what matters most is the rapid implementation of the improvements in marketing purchasing. In addition, purchasing must be based on the effect of the marketing service instead of just on prices.
Retail companies and manufacturers of consumer goods are facing a paradigm shift: away from power struggles over conditions, discounts and payment terms, towards consistently cooperative market cultivation. 84% of the decision-makers from brand manufacturers and almost 83% of the retail managers surveyed see the close cooperation between the two areas as the most important success factor in the battle for market share, profitability and customer satisfaction. The focus is on the strategic challenge of having the right product at the point of sale (POS) exactly when the customer demands it - not just per season, but where necessary per day or even time of day. The goal is: closer cooperation along the entire shared value chain. Although the importance of the topic has apparently been recognized, only around 30% of market participants have systematically tackled such collaborations between manufacturers and retailers. And just 10% of the manufacturers or 20% of the dealers are very satisfied with the results achieved. This hesitation threatens to lose valuable market potential. This was the result of a recent survey by Booz & Company among the 100 most important retail managers and consumer goods manufacturers in Europe.