The seventh study of the Coop initiative “Eating trends in focus” is dedicated to the topic of eating with pleasure

The Swiss value delicious food very much, as the latest study “Eating trends in focus” by Coop shows. 27% of over 600 respondents are most happy about a voucher for a fine meal (before clothes, holidays and wellness). But while the Romands particularly enjoy going to a restaurant, the German-speaking Swiss like to eat with relatives and friends. For the French-speaking Swiss, socializing is what counts most when it comes to eating; for the German-speaking Swiss, high-quality food is the focus. Even at Christmas dinner, the spirits only partially match: almost half of all respondents enjoy a fondue bourguignonne or chinoise. With fish versus Schüfeli, however, the Röstigraben opens up.

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Results of the GfK Global Trust Report 2011

The GfK Verein asked the trust question in 25 countries: Which economic sectors and institutions enjoy the trust of the population? The Germans rely the most on crafts, they trust banks and insurance companies the least. The police, judiciary and armed forces were able to achieve the highest values ​​for the institutions. Political parties, on the other hand, are at the bottom of the trust scale.

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Smart utilities for weather forecasting, news, gaming or navigation are downloaded and used en masse by consumers on smartphones and tablets. In the past two years, the app economy has created a market whose sales for 2012 are estimated at four billion US dollars. The use of business apps with integration into company applications and business processes, on the other hand, is still in its infancy. The Munich Circle has now shown that small software programs can also be of decisive importance for mobile business processes in many user sectors and thus for Germany as an industrial location

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The Schlecker Christmas Study 2011

Silent Night Holy Night? nothing there Christmas means stress for every third German! Even if the majority of Germans like Christmas, every 3th German doesn't care about Christmas! Another five percent of Germans even state clearly that they do not like the festival of love. These are the results of a current study that Schlecker carried out in cooperation with TNS Infratest.

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Customers evaluate the quality of the food retail

The quality of the food retail trade has improved from the customer again last year. The Cologne Service Value GmbH was put under scrutiny based on seven dimensions of performance hypermarkets and discounters. Globus, Edeka and Aldi are among the winners and are consistently rated by the customers with above-average grades. The climbers include famila markets and Hit.

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Proven directive rightly secure on marketing updated and expanded

Marketing through email has numerous pitfalls prepared often stumble over the straight SMBs: Who may promotional emails ever sent? How is it ensured the consent of the recipient, and how to be formulated the content? eco - Association of the German Internet Industry now has the updated version of the "Guidelines for acceptable e-mail marketing" published that takes into account in the new version, the legal situation in Austria and Switzerland.

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Deloitte X-Mas Survey 2011: Consumers want to save and enjoy

The current X-Mas Survey by Deloitte, which surveyed around 1700 consumers in Germany and more than 16.000 consumers in 17 other EMEA countries, shows: Unlike in the rest of Europe, Germans are comparatively optimistic about their personal economic development.

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Current study results are surprising at the 12th ECR Day in Berlin: shoppers cancel every fifth planned purchase / more pleasant shopping atmosphere increases spontaneous shopping desire by almost 30 percent / Germany's shopping trips last 24 minutes

Shoppers abandon more than a fifth of their planned purchases in the store – but they also spontaneously reach for the shelves just as often. This is the finding of a recent study by the University of Cologne and GfK market research in cooperation with GS1 Germany. 3.300 purchases in supermarkets, hypermarkets and discounters were examined. "The results of this study put the buyer in a completely new light," said Jörg Pretzel, Managing Director of GS1 Germany, at the 12th ECR Day in Berlin. "The study provides new, groundbreaking insights for all future shopper marketing measures."

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Under the 15. Nutrition in Heidelberg Forum on 28./29.9.2011 presented the Dr. Rainer Wild Foundation, Foundation for a healthy diet first results of a representative study of taste research. The Heidelberg scientists were doing to the question of whether people eat things that do not taste them. The results show that 81% of respondents foods and food consume that do not meet their personal taste preferences. Furthermore, it is clear that the flavor is only one of many criteria for the selection of food.

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GfK and BVE present consumer study Consumers' Choice 2011 at Anuga

Food has to taste good, otherwise there is no quality. That's what 96% of consumers say in the current consumer study “Consumers' Choice2011”, which GfK and BVE presented on the occasion of the world's leading trade fair for food, Anuga.

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Award-winning dissertation at the Witten Institute for Family Businesses at the University of Witten/Herdecke published by Carl Auer Verlag

The cultural values ​​of family businesses are seen as a key differentiator from non-family businesses. Their competitive advantages and disadvantages are based on them; these values ​​guarantee the stability and reliability of the economy in the public perception. The practical and scientific importance of values ​​for family businesses is undisputed. The small number of scientific works dedicated to their investigation is all the more astonishing. "Above all, the question of how values ​​in family businesses are actually passed down through the generations, how they remain stable and at the same time change over time has so far remained largely unanswered," says Prof. Dr. Arist v. Schlippe, the academic director of the Witten Institute for Family Business. A research work from the institute of Dr. Mirko Zwack offers an answer: "With stories about the start-up phase, crises and incredible successes and those about company founders, leaders and owner families." The work was awarded the 2011 prize of the Systemische Gesellschaft (SG) in Berlin.

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