Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Review of the 34. German sales and sales manager Congress (DVVK)
The euro remains on the road to success; the situation in the heavily indebted countries of Greece, Ireland and Portugal is nowhere near as tragic as it is often rumored. With these statements, Folker Hellmeyer, chief analyst at Bremer Landesbank, opened the 34th German Sales and Sales Congress on April 14th and 15th, 2011 in Munich. The lectures on future topics, strategic approaches, success stories and sales tips hit the nerve of those responsible from sales and distribution: With a total of 350 visitors, the number of participants is significantly higher than in the previous year.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Internet advertising works - and this in the long term especially. This showed Matthias Rothensee, advertising effectiveness research by Berlin market research company eye square on the Medientreffpunkt central Germany. In his presentation at a well-attended panel of industry meetings in Leipzig Rothensee spoke mainly about the need identified in his studies implied depth effect of online advertising. Accordingly, users accept them as such not true often and they can not remember specifically. Nevertheless, positive attitude changes to products are measurable. Therein lies the implicit effect of the psychologists. Brand images can thus online forms well. Even if the explicit effect be declining rapidly, the implicit keep longer. So Banner also act without clicking, says the researcher, especially for the brand image have so what am made online, important effects.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Marketagent.com reports results of a study on eating habits in Germany before
Marketagent.com, one of the leading online market research institutes in German-speaking countries, asked 1.000 members of its ISO-certified online access panel in Germany about their eating habits. The Italian classics pizza and pasta are mentioned most frequently when asked about favorite dishes. If only a snack is consumed, most of the respondents like it Turkish: The doner kebab is chosen here most often. With more than half of the respondents, a warm meal finds its way into the stomach once a day - preferably with the flavor “spicy”.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
In early April, said the marketing manager of Vfl Bochum, Andrea Peschke, about 100 students in the lecture hall of BiTS why the Association has developed the first soccer Bundesliga club its own credo.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Marketing trends at the POS 2011
The year 2011, and what is considered one of the most important trends when shopping? The discount coupon! For insiders this is not a special surprise coupons for several years making a comeback, other classics are against increasingly in demand. The marketing experts UGW have the latest trends in POS marketing of food retailers compiled (www.ugw.de).
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
ARAG trend on World Health Day
Half of Germans Consider food scandals for the tip of the iceberg - 28,2 percent hold organic options for burden - 11,4 percent have changed their purchasing behavior principle
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Deloitte report on consumer behavior in ten years shows significant factors
The diet or production and distribution of food will be a central theme in 2020 - so is contiguous sustainability megatrend of the next decade. Another factor which influences the consumer behavior crucial is the demographics. Not least for influencing social shifts in the emerging regions of the global consumption. In addition, the technological development and the increasing integration of the consumer, the supplier is forcing a new communication behavior. This reveals the Deloitte report "Consumer 2020" which allows using scenarios, companies and decision-makers today, to prepare for future challenges and to develop long-term strategies.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Researchers at the University of Hohenheim develop Roadmap for organic products in the catering and hospitality
Food scares such as BSE have helped the organic boom in Germany to soar. But often the Bio-use is associated with problems and risks, so that restaurants and cafeterias often return to conventional products. Hohenheim researchers studied the reasons and now present a planning aid, which is designed to enable canteens, restaurants and Co., to make the right decisions in the organic planning. The Federal Ministry of Food, Agriculture and Consumer Protection funded the research project for three years.
The potential is great: The increasing number of consumers who obtain supplies at home with organic food, can outside the four walls, not be satisfactorily supplied with organic products frequently. Bio not yet heard in this area for long-term supply. Why is that and how the organic products should be designed to have long-term success, the Hohenheim researchers examined by Dr. Jana Rückert-John in a research project.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
SevenOne AdFactory is action / viewers find no placements / advertising High acceptance and strong image effects
Since early April 2010 product placements in German commercial television are allowed. ProSieben made the beginning and beamed at 10. April in frame of "Schlag den Raab" the first placement. SevenOne AdFactory has since implemented 20 product placement projects - including the integration of the brands Real and Siemens Electrogeräte at "Germany's Master Chef". The supporting research on SAT.1 show now provides the first effect values for product placement in the German market. The research department of SevenOne Media has it questioned 350 people. Viewers evaluate product placement positive
The hypermarket chain Real filled the pantry of budding chefs, from the participants concerned the ingredients for their recipes. Real-vans brought the food, as part of a task, the candidates also bought in a real supermarket. Researchers SevenOne Media could demonstrate a high acceptance of this product placements: 56 percent of respondents indicated that they have like product placements. Both the placed products of Real and the kitchen appliances and cooking stations from Siemens were perceived as authentic and even though they were clearly visible, they did not interfere. scored Especially with the fit of brand and format the Place- ment top values: 80 percent found Real as matching partners, 84 percent confirmed this statement at Siemens. Overall, product placement a very positive image profile.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Frankfurt historian shows striking parallels to the current discussion with debate in 19. century
Food scandals have in recent years - so it seems - reached a hitherto unsurpassed degree. The current dioxin scandal can once again the basic problems of modern food supply are visible, which are reflected in everyday life in scandal free times mostly little: Consumers are unlikely to be able to really assess food quality, they can reproduce only in a limited way, what they eat. However, this is not a novel feature of the present as it does believe the scandal coverage often. Rather, this issue was already in 19. Century - in the wake of the emerging industrialization. The recently published doctoral thesis "food according to standard" of Vera Hierholzer, researcher at the History Department of the Goethe University, this proves impressively.
Highly scientific-sounding product names, numerous quality seals and increasingly detailed packaging labels suggest conscious purchase decisions today, but ultimately they are fictions of rationality. Eating and drinking are determined by information asymmetries between consumers and food manufacturers and are therefore based on trust. The nucleus of this constellation already emerged during the time of the German Empire. The study by the Frankfurt historian, which was published by Vandenhoeck & Ruprecht in August 2010, shows astonishing parallels between current discussions and the broad public debates that began at the end of the 19th century.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Source: European Review of Agricultural Economics 36 (2009), 541-569
Quality production and sustainability make a holistic view of value chains required. Only if this work so that they pass reliably and permanently with the product even more information and where necessary "instructions", is made up of individual building blocks, a complete system. As such chains to organize themselves in contracts and in "sustainable" maintained, showing the conditions in six EU countries, the study of Christian FISCHER, Monika HARTMANN, Nikolai REYNOLD, Philip LEAT, César Revoredo-GIHA, Maeve Henchion, Luis Miguel Albisu and Azucena GRACIA (2009): Factors influencing contractual choice and sustainable relationships in European agri-food supply chains.
